Friday, November 7, 2014

Can Data Make You Better At Text Messaging?

A newly single data wonk is trying to solve a modern dating conundrum: What's the right way to keep in touch?

When Lauren Talbot broke up with her long-term boyfriend last year, she entered an unfamiliar digital dating scene. Some parts of it were good: Dating apps made it easy to meet people, and Talbot—who is 27 and has jet-black hair, wide lips, and a tendency to giggle over anything—excelled on face-to-face dates.

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