This latest offering is an utterly logical extension of the company's original small-business payment service.
Over the past year, Square has been busy staking its future on an ever-growing, ever more far-flung portfolio of small-business services—everything from cash advances to customer surveys to a better way to order coffee. Now Jack Dorsey's commerce startup is rolling out something which is just a straightforward and sensible extension of its original mobile payment service: the ability for any merchant that uses the Square Register point-of-sale app to sell gift cards to its customers.
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