As the United Kingdom gears up for the general election in May, we're excited to find out what role social media is going to play in the inevitable wider media frenzy
At the time of the last election, in 2010, the UK was seeing a dramatic rise in social media usage, but the traditional media of television and print were more influential in deciding the ultimate outcome
This year however, everything could change. Although the relatively new TV debates will help influence millions, more could be decided by digital communications and actions than ever before
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