Marketing Day: Defining Your Marketing Success Metric, Twitter’s “While You Were Away” Feature & Shaping Brand Attitudes

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: What’s Your Marketing Success Metric? Are you working to achieve wins for the business, or for your team? Columnist Benny Blum notes that these two things are not always aligned. Is […]

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