The founder and CEO of creative innovation consultancy Smart Design discusses his 35-year career and how to design products with meaning.
Thirty-five years ago, Davin Stowell founded Smart Design, a creative innovation consultancy with offices in London and New York City. Since 1980, the company has grown from three to 90 employees (down from a high of 120), and has worked for the likes of BMW, Cigna, Ford, HP, and Nestlé. They've helped Under Armour design sports bras, partnered with Gatorade on a quantified hydration system, and given the New York City taxi a makeover.
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