From Uber cofounder Garrett Camp and former Zynga exec Robin Chan, the new Operator app matches online shoppers with sales reps.
The Internet has changed how we shop: We have more options, more information about those options, and we never have to interact with another human in order to complete a transaction. But while shopping online may be less physically demanding than going store-to-store, the overwhelming number of choices online can make it a mentally exhausting experience. The Operator app wants to fix that, bringing customer-sales reps to the online marketplace, according to TechCrunch. The creators of Operator are betting that many online shoppers will choose old-fashioned customer service over reading customer reviews.
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