For YouTube, the ad game is all about mobile.
According to YouTube, there is a secret to getting you to watch the ad that rolls before the latest adorable cat video: Make sure you are watching it on your phone. As a matter of fact, you are 1.4 times as likely to watch YouTube ads on smartphones. A new survey released today by YouTube and consulting firm Ipsos MediaCT says, in addition, mobile users are 1.4 times more likely to share ads.
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