Why Facebook's Trending Topics Spam Problem Can't Be Solved With Algorithms

The decision to nix Trending's human editors has proven controversial in mere days-but Facebook has long put too much faith in automation.

The decision to nix Trending's human editors has proven controversial in mere days-but Facebook has long put too much faith in automation.

When Facebook unceremoniously fired the team of human editors responsible for curating its Trending section, surely it didn't expect to be betrayed by its algorithm so quickly. Facebook laid off all the Trending curators on Friday, under the guise of wanting to reduce bias and "make the product more automated." The Trending team is being repopulated with engineers, who will oversee the algorithms charged with sussing out Trending content.

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Why we should worry about Facebook's Trending topics disaster

Facebook isn't a great place to get your news. Yet millions of Americans use the social network to learn about what's going on in the world every day.

This is core to a new controversy over Facebook's Trending feature, which exists to connect users to relevant stories. The company fired several trained journalists from the Trending team last Friday, leaving artificial intelligence and technical staff to identify and deliver stories to the site's users. 

Facebook CEO Mark Zuckerberg later commented on his company's place in the news business.

SEE ALSO: Facebook's Trending Topics highlights fake Megyn Kelly story days after dropping editors Read more...

More about Social Media, Mark Zuckerberg, Trending Topics, Facebook App, and Facebook

HP Put a PC Into a 360-Degree Speaker

The days of the traditional box-y desktop are numbered. Apple's Mac Pro
and Cyberpower's Fang Trinity proved that desktops could come in strange shapes. Now HP is grabbing a piece of the new funky shaped pie with the HP Pavilion Wave and Elite Slice.

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Jalopnik The BBC Wants To Close Your Top Gear-Stealing Loophole, You Thieves | Lifehacker Four Thing

Jalopnik The BBC Wants To Close Your Top Gear-Stealing Loophole, You Thieves
| Lifehacker Four Things That Will Get Your Computer Use Monitored at Work
| Steamed Postal 2 Update Opens Secret Area That Was Closed For 13 Years
| Kotaku EpiPen Tycoon Pokes Fun At The Dark Reality of Pharmaceutical Controversies
|

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Today's Best Deals: Virtual Reality, Skechers, 20% off Gaming Gear, and More

Samsung's Gear VR, Skechers footwear, and 20% off PC gaming gear lead off Wednesday's best deals.

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Marketing Day: WooCommerce updates, Instagram's pinch-to-zoom & Pinterest ad news

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Search competitor analysis: backlinks, keywords and pages
  
  Aug 31, 2016 by Andrew Dennis
  
  Columnist Andrew Dennis walks through his competitor analysis process to show how you can inform your organic search efforts by unearthing competitor strategies.


• WooCommerce adds AdRoll integration
  
  Aug 31, 2016 by Barry Levine
  
  Automattic's popular e-commerce plugin for WordPress now offers a new ad/email retargeting option.


• A CMO's View: Conservation International's influencer marketing gives nature a familiar voice
  
  Aug 31, 2016 by Amy Gesenhues
  
  CMO Meg Goldthwaite shares how her brand builds meaningful relationships with the likes of Harrison Ford, Ed Norton and Reese Witherspoon.


• Moving your SEO program beyond discovery
  
  Aug 31, 2016 by Casie Gillette
  
  As search engine optimization (SEO) professionals, we want to help new customers discover our clients' businesses - but columnist Casie Gillette reminds us that being there for the customer after they've already discovered us is just as important.


• With pinch-to-zoom, Instagram takes a step towards fixing its photo, video size problem
  
  Aug 31, 2016 by Tim Peterson
  
  Instagram's pinch-to-zoom feature lets people take a closer look at photos and videos, but it requires them to keep their fingers on the screen to do so.


• Five free Chrome extensions for SEO practitioners
  
  Aug 31, 2016 by Brian Harnish
  
  Columnist Brian Harnish details 5 free Chrome extensions he uses on a regular basis, for SEO tasks ranging from screenshots to checking links to content analysis.


• From the Editor's Desk: Blab is dead; long live our new podcast!
  
  Aug 31, 2016 by Matt McGee
  
  In this month's column, Editor-In-Chief Matt McGee talks about why we're changing our weekly video show to an audio-only podcast.


• Pinterest will target ads to people who click on, save brand-related pins
  
  Aug 31, 2016 by Tim Peterson
  
  Pinterest wants brands to feel like they already have an audience to advertise to on its platform, so it's creating one from brand-related pins.


• The future of email marketing is already here
  
  Aug 31, 2016 by Len Shneyder
  
  The landscape of email marketing is about to change dramatically, even if we don't realize it yet. Columnist Len Shneyder points us down the path ahead.


• How to overcome the hardest parts of curating content for thought leadership
  
  Aug 31, 2016 by Tamar Weinberg
  
  Curating isn't all smooth sailing. Columnist Tamar Weinberg takes a look at how you can curate successfully to become an influencer and strengthen your personal brand.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Getting started with webinars


• Local citations are dead; long live local citations!


• Why it's time to re-evaluate your AdWords account structure


• Account-level sitelink extensions coming to AdWords


• Google introduces the 'search live coverage carousel' for real-time indexing & search results


• Google's mobile-friendly label has now been removed from the search results


• Billions served: PC search is down but query volume is way up for Google


• Google launches 'In Apps,' a way to find content within apps on Android phones

Online Marketing News From Around The Web:

Analytics

• A Marketer's Guide to Navigating the Data Deluge, www.cmswire.com


• Making Marketing Analytics as Simple as 1, 2, 3, www.searchenginejournal.com


• Why Attribution Matters Now More Than Ever, www.e-nor.com


• Why Cost per Acquisition Is the Only Metric That Can Destroy Your Company, www.socialmediaexplorer.com

Blogs & Blogging

• Building Your Blog Post Plan, www.searchenginejournal.com


• How to Grow Your Audience by Getting PR For Your Blog, www.problogger.net


• How To Share WordPress Posts Automatically with Buffer, www.wpexplorer.com


• The Blogging Evolution: From Hobby To Marketing Tool, www.blogherald.com

Business Issues

• EU Plans New Legislation to Protect Publishers, Wall Street Journal


• Twitter Jumps After Co-Founder Says Company Has to Consider M&A, www.bloomberg.com

Content Marketing

• Content Amplification: The Tools & Strategies You Need to Drive Growth, www.wordstream.com


• Content Marketing Mistakes and How to Avoid Them, www.toprankblog.com


• Content Rule #1: The Blank Sheet Of Paper Test, www.portent.com


• Creative Spotlight: How to Find the Right “Influencer” for Your Niche, www.copypress.com


• For Publishers, DMPs May Also Help Improve Content, adexchanger.com


• How to Breathe New Life into Your Online Content Archive, www.copyblogger.com


• I Know You Are Tired of Hearing About Content, But…, www.ducttapemarketing.com


• Magazines Rely on Editorial Team for Native Ad Production, www.emarketer.com


• Omnichannel Marketing: Making Unmanageable Campaign Content Manageable, multichannelmerchant.com


• Selling the Story: How to Boost Your Bottom Line by Reimagining the Narrative, www.socialmediatoday.com


• The Importance of Owning Your Content Real Estate, www.webinknow.com


• Why IBM Is Hiring Screenwriters, adage.com

Copywriting, Design & Usability

• 10 Tips to Improve Your Writing Skills, smallbiztrends.com


• 36 Creative Landing Page Design Examples – A Showcase and Critique, unbounce.com


• To shrink or not to shrink: Responsive vs. adaptive mobile design, www.mobilecommercedaily.com


• Two Distinct Approaches Aimed at Making Site Customization in WordPress Easier, wptavern.com


• Why chatbots need a 'dominant design', venturebeat.com

Display & Contextual Advertising

• How to Navigate the Programmatic Contextual Maze, adage.com

Domaining

• How To Save Social Shares In WordPress When Changing Domain Names, Moving To HTTPS, or Switching Permalinks, www.gsqi.com

E-Commerce

• A closer look at the buy online pick-up in store shopper, www.internetretailer.com


• All You Need to Know About eCommerce Conversion Optimization, vwo.com


• Amazon expands Dash Buttons beyond the U.S. and into the U.K., Germany, and Austria, venturebeat.com


• Combining Email and Facebook for a Dynamite Ecommerce Marketing Campaign, moz.com


• E-commerce accounts for 7% of retail sales in France, www.internetretailer.com


• Groupon, Jet.com usher in Ibotta's cash-back options for in-app shopping, www.mobilecommercedaily.com


• Nearly Half of UK Consumers Have Purchased Cross-Border, multichannelmerchant.com


• UPS Executives on B2B Ecommerce, www.emarketer.com

Email Marketing

• Email Marketing Insights: Budget and Tactic Trends, www.marketingprofs.com


• How to Keep Your Subscribers Updated, Without Overwhelming Them, blogs.constantcontact.com


• How to Monetize Dormant Customers With a Successful Winback Campaign, company-enterprise.myshopify.com


• How to Optimize Your Email Content's Readability, movableink.com

General Internet Marketing

• 'Real-Time' Marketing: Still Not Quite A Reality, adexchanger.com


• 10 Key Lessons That Will Make You A Better Digital Marketer, www.jeffbullas.com


• 3 Ways to Gauge Your Team's Marketing Maturity, blog.marketo.com


• Does Cost Per Engagement Actually Work With Influencers?, mediakix.com


• The Fight Between Two Well-Known Marketing Theories, www.marketingprofs.com


• Why a Smaller Audience May Save Your Influence Marketing, www.convinceandconvert.com


• Your Marketing Org Chart Doesn't Work, www.convinceandconvert.com

Internet Marketing Industry

• Metamarkets Expands Leadership Team with Nhan Phan as Vice President of Engineering, www.prnewswire.com


• AppsFlyer and Tencent Social Ads Partner to Bring Attribution Analytics Solution to Global Mobile App Marketers, www.prweb.com


• Episerver Acquires Omnichannel Personalization Vendor Peerius, PR Newswire

MarTech

• Building Blocks: Bobbi Leach, CEO at FuturePay Talks Marketing Tech, www.martechadvisor.com


• Why SMB Marketers Value Flexibility in Marketing Technology, www.emarketer.com

Mobile/Local Marketing

• App Store Optimisation Checklist, www.branded3.com


• The Samsung vs. Apple mobile battle continues: Stats, econsultancy.com

Reputation Management

• Brand Admiration and the Value of Respect: How to Build a Revered Brand, www.marketingprofs.com


• Want to Change Your Company's Name? Here's How, smallbiztrends.com

Social Media

• Canada's ad industry cracking down on paid endorsements on social media, www.cbc.ca


• 5 Proven Instagram Hashtag Strategies from the Airline Industry, simplymeasured.com


• Does your company have a Social Media Policy? Chipotle just learned its is unlawful., reputationrefinery.com


• Everything You Need To Know About Facebook Ads, www.searchenginepeople.com


• How Facebook's trending news feature went from messy to disastrous., www.slate.com


• Instagram Stories: Five Things Marketers Need to Know, www.socialbakers.com


• Snapchat unpublishes its Facebook Page, venturebeat.com


• Social Media Mistakes: What Brands Should Do to Avoid Epic Fails, contentmarketinginstitute.com


• The Curator's Instinct for Pinterest: How Eric Kass Blew Up, blog.tailwindapp.com

Video

• 5 Strategies to Entice Consumers to Binge-Watch Your Product Videos, blog.kissmetrics.com


• 5 Tricks for Getting More Engagement on Facebook Live, www.searchenginejournal.com


• 5 Ways to Enhance YouTube Videos for Marketers, www.socialmediaexaminer.com


• Facebook starts testing stabilization for 360 video, venturebeat.com


• The Live Blog: August 31, 2016, media.fb.com


• Video Analytics Startup Mux Raises $2.8M, Hopes To Make Video Streams More User-Friendly, adexchanger.com

Saga Is the Best Comic in the Universe Because It Shows You How Evil Robots Jack Off

The kinkiest thing an automaton can wank to is the organic lifeform he's tried to kill for five years.

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Did Tesla Quietly Remove A Safety Feature From The Model X's Falcon Doors?

Much of the attention around the Tesla Model X
has focused on its unique vertically-opening Falcon doors. They are dramatic and exciting
, but they're also a pain to build
. Now, in an attempt to make the doors work better, it appears Tesla may have quietly made them less safe.

Read more...

The Staggering Evolution of Stop-Motion in Film History

Filmmakers have been stop-motion animation for eons, but holy crap man, people have gotten really, really good at it. This video by Vugar Efendi tracks the evolution of stop motion in film starting with The Enchanted Drawing in 1900, which was really just a drawing of a face changing facial expressions, all the way up to the gloriously beautiful Kubo and the Two Strings, which was released this summer.

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This Wooden Star Trek USS Enterprise Rocker Is a Good Reason to Start a Family

It's never too early to start fostering a deep, almost obsessive love of Star Trek in your children. So while your toddler is innocently rocking back and forth in this lovely wooden USS Enterprise rocking horse, they'll have no idea they're secretly being groomed as a future Trekkie.

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Why We Can't Tell How Your Car Will Perform On That New Earth-Like Exoplanet

Recently, the scientific community was all excited because a new exoplanet was discovered, and this one is in the coveted “habitable zone” that makes real estate so valuable, and it's even pretty close by! It's called Proxima Centauri b, and I want to know how well my car is going to drive when I get it there. Sadly, we just can't say yet.

Read more...

Marketing Day: Facebook Offers, Twitter video ads & Apple's EU tax woes

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• How to launch your employee advocacy program
  
  Aug 30, 2016 by Digital Marketing Depot
  
  Employee Advocacy has emerged as a go-to strategy thanks to companies like Salesforce, Humana, Vodafone,IBM, and hundreds of others across the globe who are pioneering the way with successful programs.


• Test points to likely influence of click-through rate on search rankings
  
  Aug 30, 2016 by Brian Patterson
  
  Columnist Brian Patterson shares the results of a click-through rate test performed on one of the test websites he maintains.


• Facebook is trying to make its coupon product, Offers, a bigger deal
  
  Aug 30, 2016 by Tim Peterson
  
  Facebook will now let people save offers to a new Offers tab, remind them when one is about to expire and give brands more control over who can use them.


• Twitter floats better revenue split for creators' YouTube, Facebook videos
  
  Aug 30, 2016 by Tim Peterson
  
  Twitter offers creators 70% of the revenue from ads against their videos, but will advertisers pay more for those ads than on YouTube or Facebook?


• 3 ways social intelligence shapes hospitality marketing
  
  Aug 30, 2016 by John Donnelly III
  
  Columnist John Donnelly discusses the role that social media plays in travelers' planning, experience and evaluation and explains how hotel marketers can use this channel to better serve guests.


• Hitting blind spots on the way to gold? Olympics ads remind marketers to sweat the data details
  
  Aug 30, 2016 by Joshua Reynolds
  
  Columnist Joshua Reynolds takes a look at McDonald's ad strategy during the Games, how Panera Bread moved in on the fast-food giant's blind spot and what marketers can learn from the outcome.


• All-you-can-eat data deal coming to a programmatic market near you
  
  Aug 30, 2016 by Melody Gambino
  
  As big data continues to grow by leaps and bounds, columnist Melody Gambino discusses the future of programmatic and data deals, and why high-quality data is the key to success.


• EU says Apple owes more than $14.5B in back taxes that Ireland must now collect
  
  Aug 30, 2016 by Greg Sterling
  
  EC investigation finds that Apple paid an effective tax rate of less than 1 percent for roughly a decade.
  
  



• Report: Apple to be assessed “billions” in unpaid European back taxes
  
  Aug 29, 2016 by Greg Sterling
  
  The precise figures are under wraps but will be released later this week.


• Google Analytics launches Workspaces for enterprise-level tag management
  
  Aug 29, 2016 by Matt McGee
  
  Users will also notice a slight rebrand, as Google Analytics changes its name to Google Analytics Solutions.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google debuts a brand new look for Merchant Center


• Mastering Online-to-Offline Marketing: New Digital Strategies for Offline Conversions


• Five free Chrome extensions for SEO practitioners


• Moving your SEO program beyond discovery


• Search competitor analysis: backlinks, keywords and pages

Online Marketing News From Around The Web:

Analytics

• Dashboard Best Practices, www.cardinalpath.com

Blogs & Blogging

• 10 Communication Skills Every Blogger Should Hone, www.blogherald.com


• 10 Tips to Humanize Your Company Blog, www.blogherald.com


• Company Blog Tips: How To Keep Your Company Blog Out Of A Rut, www.blogherald.com


• Dennis Cooper Booted from Blogger, Relaunches on WordPress, wptavern.com


• Why Your Readers Want Homework (and How to Give it to Them), www.problogger.net

Business Issues

• Exclusive: Google Will Absorb Nest Software Developers, fortune.com


• Facebook founder, Mark Zuckerberg, is on a surprise visit to Nigeria, the company's largest African market, to meet with tech entreprenuers, qz.com


• Google reportedly dropping the Nexus brand name from its phones, www.theverge.com


• Google Takes on Uber With New Ride-Share Service, Wall Street Journal


• Jeff Jones Leaves Target for Uber, adage.com

Content Marketing

• 3 Tips for Reaching B2B Customers with Content Marketing, smallbiztrends.com


• 4 Content Marketing Fundamentals You Could Revisit With Hacks, www.jeffbullas.com


• 5 Keys to Building a Culture of Content, contently.com


• Are You Missing this Vital Ingredient In Your Content Strategy?, www.searchenginejournal.com


• Consolidating Pages After a Content Audit, www.goinflow.com


• How to Curate Content Without Being Mindless and Mundane, www.convinceandconvert.com


• Joe Pulizzi: Great Content Marketing Is Unique, Targeted, www.cmswire.com


• The “Ugly” Truth About Creating Amazing Content That Most Companies Don't Want to Hear, mackcollier.com

Conversion Optimization

• 7 Reasons Your Site Isn't Ready for A/B Testing, blog.kissmetrics.com


• The 7 Principles of Conversion-Centered Design, unbounce.com

Copywriting, Design & Usability

• A handy six-month website migration plan, www.econsultancy.com


• Pixel-Perfect Specifications Without The Headaches, www.smashingmagazine.com


• Usability Testing With Prototypes, usabilitygeek.com


• Why Most Social Media Writing Sucks and How to Fix It, www.convinceandconvert.com

Domaining

• Do new TLDs suffer from an awareness problem or demand problem?, domainnamewire.com

E-Commerce

• Amazon Tests Data And Media Bundling As It Targets New Marketer Budgets, adexchanger.com


• Ecommerce product filters: Best practice tips for a great UX, econsultancy.com


• For drones, it's railroads before e-commerce, www.internetretailer.com


• Why Amazon isn't losing sleep over the Wal-Mart/Jet deal, www.retaildive.com

Email Marketing

• 5 Ways to Create Winning Holiday Email Marketing Campaigns, www.cmswire.com


• 9 Email Capture Tricks Shown to Increase Signups 300%, ignitevisibility.com


• Luxury email unique opens, click-throughs down in Q2, www.mobilecommercedaily.com

General Internet Marketing

• Before Your Marketing Team Engages an Influencer, Read This, www.cmswire.com


• Connection Marketing: See The Way Business Owner Networking is Changing, www.alignable.com


• Growing Pains and Marketing at Scale: Five Key Lessons From B2B Marketing Leaders, www.marketingprofs.com


• How to Create a Marketing Team That Cares About Revenue, contentmarketinginstitute.com


• Marketer Confidence Grows to Record Levels in U.S., thedma.org


• What Is Influencer Marketing and How Can It Help My Business?, smallbiztrends.com


• Why Lead Generation Matters to B2B Marketers, www.emarketer.com


• Why the Ad Industry's Diversity Strategy Needs a New Brief, adage.com

Internet Marketing Industry

• Continuum Expands International Offerings with New Data Center in London, media.continuum.net


• Data: Brand Emails Deployed on Thursdays, Weekends Yield Highest Engagement and Conversion Rates, www.marketwired.com


• ENGAGE:BDR TO ACQUIRE MYDIVEO FOR $7.4 MILLION, engagebdr.com


• Geoscape Launches Digital Audience Connectivity Platform for New Mainstream Consumers, www.businesswire.com


• The Media Universe: A Bounty of Boundless Choice, www.nielsen.com

MarTech

• 25 Tools for Social Media Marketers, www.socialmediaexaminer.com


• Five tips for how to future-proof your marketing technology, www.econsultancy.com


• How to train your A.I. dragon: 3 key takeaways for the enterprise, venturebeat.com


• The Unexpected Ways Chat Bots Could Change Marketing, www.adweek.com

Mobile/Local Marketing

• 10 Ways Your Business Can Grow with a Mobile App, smallbiztrends.com


• 4 Ways to Win the Battle for Mobile Moments, www.tune.com


• Flipboard Will Soon Begin Selling Programmatic Mobile Ads, www.adweek.com


• How chatbots will help mobile marketers, venturebeat.com

Social Media

• 14 LinkedIn Hacks That Will Triple the Size of Your Network in Two Weeks, blog.crazyegg.com


• 5 Insights That Shed Light on the Most Effective Social Marketing Tactics, www.adweek.com


• 5 Twitter Lessons from Well-known Retailers, www.practicalecommerce.com


• 9 Ways to Work Celebrations Into Your Social Media Marketing, www.socialmediaexaminer.com


• Bringing the new Google+ to more people, Google


• Confessions of an ex-Facebook trending news curator: 'They are just going to get rid of the product altogether', digiday.com


• Facebook advertising in 2016: a high-level primer, 3qdigital.com


• Facebook's Ads Manager Went Completely Dark for Some Marketers Over the Weekend, www.adweek.com


• How Sponsored Geofilters Help Brands Boost Organic Reach, mediakix.com


• How to Improve Social Marketing Results with Scheduling, simplymeasured.com


• How to make a Twitter bot in under an hour, venturebeat.com


• Instagram Begins Recommending Stories on Explore Tab, www.adweek.com


• Should Brands Tread Lightly With AI After Facebook's 'Trending' Debacle?, www.adweek.com


• Snapchat makes it easer to create your own On-Demand Geofilters, techcrunch.com


• Twitter targets individual creators for its Amplify ad program, techcrunch.com

Video

• Creators: Step into our office, youtube-creators.googleblog.com


• How The New York Times is Embracing Digital Video, tubularinsights.com


• Measuring Video Ad Effectiveness Across Platforms, www.emarketer.com


• The future of mobile video is virtual reality, techcrunch.com


• Viewings of YouTube live videos are up 80%, Business Insider


• What We Can Learn From the Failure of Blab, www.socialmediaexplorer.com

People are mocking this article on how to approach women wearing headphones

LONDON - A blog instructing people how to approach women wearing headphones is getting a lot of attention on Twitter - for all the wrong reasons. 

SEE ALSO: This musician's tweet about sexist labelling in a record store will annoy you

The article - published on men's grooming site The Modern Man - listed tips for approaching women on the street who were wearing headphones. 

The tips include pointing at the woman and saying "I want to talk to you for a minute", as well as "confidently" asking her to take off her headphones.

Image: the modern man

The advice has been attracting a great deal of attention on Twitter, with many people issuing their own versions of the "creepy" tips... Read more...

More about Social Media, Twitter, Uk, Lifestyle, and Street Harassment

Today's Best Deals: Brand New Fitbits, Anker Earbuds, Cordless Dremel, and More

A cordless Dremel, a hugely-popular travel surge protector, and Anker's new wireless earbuds lead off Tuesday's best deals.

Read more...

Marketing Day: Facebook Offers, Twitter video ads & Apple's EU tax woes

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• How to launch your employee advocacy program
  
  Aug 30, 2016 by Digital Marketing Depot
  
  Employee Advocacy has emerged as a go-to strategy thanks to companies like Salesforce, Humana, Vodafone,IBM, and hundreds of others across the globe who are pioneering the way with successful programs.


• Test points to likely influence of click-through rate on search rankings
  
  Aug 30, 2016 by Brian Patterson
  
  Columnist Brian Patterson shares the results of a click-through rate test performed on one of the test websites he maintains.


• Facebook is trying to make its coupon product, Offers, a bigger deal
  
  Aug 30, 2016 by Tim Peterson
  
  Facebook will now let people save offers to a new Offers tab, remind them when one is about to expire and give brands more control over who can use them.


• Twitter floats better revenue split for creators' YouTube, Facebook videos
  
  Aug 30, 2016 by Tim Peterson
  
  Twitter offers creators 70% of the revenue from ads against their videos, but will advertisers pay more for those ads than on YouTube or Facebook?


• 3 ways social intelligence shapes hospitality marketing
  
  Aug 30, 2016 by John Donnelly III
  
  Columnist John Donnelly discusses the role that social media plays in travelers' planning, experience and evaluation and explains how hotel marketers can use this channel to better serve guests.


• Hitting blind spots on the way to gold? Olympics ads remind marketers to sweat the data details
  
  Aug 30, 2016 by Joshua Reynolds
  
  Columnist Joshua Reynolds takes a look at McDonald's ad strategy during the Games, how Panera Bread moved in on the fast-food giant's blind spot and what marketers can learn from the outcome.


• All-you-can-eat data deal coming to a programmatic market near you
  
  Aug 30, 2016 by Melody Gambino
  
  As big data continues to grow by leaps and bounds, columnist Melody Gambino discusses the future of programmatic and data deals, and why high-quality data is the key to success.


• EU says Apple owes more than $14.5B in back taxes that Ireland must now collect
  
  Aug 30, 2016 by Greg Sterling
  
  EC investigation finds that Apple paid an effective tax rate of less than 1 percent for roughly a decade.
  
  



• Report: Apple to be assessed “billions” in unpaid European back taxes
  
  Aug 29, 2016 by Greg Sterling
  
  The precise figures are under wraps but will be released later this week.


• Google Analytics launches Workspaces for enterprise-level tag management
  
  Aug 29, 2016 by Matt McGee
  
  Users will also notice a slight rebrand, as Google Analytics changes its name to Google Analytics Solutions.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google debuts a brand new look for Merchant Center


• Mastering Online-to-Offline Marketing: New Digital Strategies for Offline Conversions


• Five free Chrome extensions for SEO practitioners


• Moving your SEO program beyond discovery


• Search competitor analysis: backlinks, keywords and pages

Online Marketing News From Around The Web:

Analytics

• Dashboard Best Practices, www.cardinalpath.com

Blogs & Blogging

• 10 Communication Skills Every Blogger Should Hone, www.blogherald.com


• 10 Tips to Humanize Your Company Blog, www.blogherald.com


• Company Blog Tips: How To Keep Your Company Blog Out Of A Rut, www.blogherald.com


• Dennis Cooper Booted from Blogger, Relaunches on WordPress, wptavern.com


• Why Your Readers Want Homework (and How to Give it to Them), www.problogger.net

Business Issues

• Exclusive: Google Will Absorb Nest Software Developers, fortune.com


• Facebook founder, Mark Zuckerberg, is on a surprise visit to Nigeria, the company's largest African market, to meet with tech entreprenuers, qz.com


• Google reportedly dropping the Nexus brand name from its phones, www.theverge.com


• Google Takes on Uber With New Ride-Share Service, Wall Street Journal


• Jeff Jones Leaves Target for Uber, adage.com

Content Marketing

• 3 Tips for Reaching B2B Customers with Content Marketing, smallbiztrends.com


• 4 Content Marketing Fundamentals You Could Revisit With Hacks, www.jeffbullas.com


• 5 Keys to Building a Culture of Content, contently.com


• Are You Missing this Vital Ingredient In Your Content Strategy?, www.searchenginejournal.com


• Consolidating Pages After a Content Audit, www.goinflow.com


• How to Curate Content Without Being Mindless and Mundane, www.convinceandconvert.com


• Joe Pulizzi: Great Content Marketing Is Unique, Targeted, www.cmswire.com


• The “Ugly” Truth About Creating Amazing Content That Most Companies Don't Want to Hear, mackcollier.com

Conversion Optimization

• 7 Reasons Your Site Isn't Ready for A/B Testing, blog.kissmetrics.com


• The 7 Principles of Conversion-Centered Design, unbounce.com

Copywriting, Design & Usability

• A handy six-month website migration plan, www.econsultancy.com


• Pixel-Perfect Specifications Without The Headaches, www.smashingmagazine.com


• Usability Testing With Prototypes, usabilitygeek.com


• Why Most Social Media Writing Sucks and How to Fix It, www.convinceandconvert.com

Domaining

• Do new TLDs suffer from an awareness problem or demand problem?, domainnamewire.com

E-Commerce

• Amazon Tests Data And Media Bundling As It Targets New Marketer Budgets, adexchanger.com


• Ecommerce product filters: Best practice tips for a great UX, econsultancy.com


• For drones, it's railroads before e-commerce, www.internetretailer.com


• Why Amazon isn't losing sleep over the Wal-Mart/Jet deal, www.retaildive.com

Email Marketing

• 5 Ways to Create Winning Holiday Email Marketing Campaigns, www.cmswire.com


• 9 Email Capture Tricks Shown to Increase Signups 300%, ignitevisibility.com


• Luxury email unique opens, click-throughs down in Q2, www.mobilecommercedaily.com

General Internet Marketing

• Before Your Marketing Team Engages an Influencer, Read This, www.cmswire.com


• Connection Marketing: See The Way Business Owner Networking is Changing, www.alignable.com


• Growing Pains and Marketing at Scale: Five Key Lessons From B2B Marketing Leaders, www.marketingprofs.com


• How to Create a Marketing Team That Cares About Revenue, contentmarketinginstitute.com


• Marketer Confidence Grows to Record Levels in U.S., thedma.org


• What Is Influencer Marketing and How Can It Help My Business?, smallbiztrends.com


• Why Lead Generation Matters to B2B Marketers, www.emarketer.com


• Why the Ad Industry's Diversity Strategy Needs a New Brief, adage.com

Internet Marketing Industry

• Continuum Expands International Offerings with New Data Center in London, media.continuum.net


• Data: Brand Emails Deployed on Thursdays, Weekends Yield Highest Engagement and Conversion Rates, www.marketwired.com


• ENGAGE:BDR TO ACQUIRE MYDIVEO FOR $7.4 MILLION, engagebdr.com


• Geoscape Launches Digital Audience Connectivity Platform for New Mainstream Consumers, www.businesswire.com


• The Media Universe: A Bounty of Boundless Choice, www.nielsen.com

MarTech

• 25 Tools for Social Media Marketers, www.socialmediaexaminer.com


• Five tips for how to future-proof your marketing technology, www.econsultancy.com


• How to train your A.I. dragon: 3 key takeaways for the enterprise, venturebeat.com


• The Unexpected Ways Chat Bots Could Change Marketing, www.adweek.com

Mobile/Local Marketing

• 10 Ways Your Business Can Grow with a Mobile App, smallbiztrends.com


• 4 Ways to Win the Battle for Mobile Moments, www.tune.com


• Flipboard Will Soon Begin Selling Programmatic Mobile Ads, www.adweek.com


• How chatbots will help mobile marketers, venturebeat.com

Social Media

• 14 LinkedIn Hacks That Will Triple the Size of Your Network in Two Weeks, blog.crazyegg.com


• 5 Insights That Shed Light on the Most Effective Social Marketing Tactics, www.adweek.com


• 5 Twitter Lessons from Well-known Retailers, www.practicalecommerce.com


• 9 Ways to Work Celebrations Into Your Social Media Marketing, www.socialmediaexaminer.com


• Bringing the new Google+ to more people, Google


• Confessions of an ex-Facebook trending news curator: 'They are just going to get rid of the product altogether', digiday.com


• Facebook advertising in 2016: a high-level primer, 3qdigital.com


• Facebook's Ads Manager Went Completely Dark for Some Marketers Over the Weekend, www.adweek.com


• How Sponsored Geofilters Help Brands Boost Organic Reach, mediakix.com


• How to Improve Social Marketing Results with Scheduling, simplymeasured.com


• How to make a Twitter bot in under an hour, venturebeat.com


• Instagram Begins Recommending Stories on Explore Tab, www.adweek.com


• Should Brands Tread Lightly With AI After Facebook's 'Trending' Debacle?, www.adweek.com


• Snapchat makes it easer to create your own On-Demand Geofilters, techcrunch.com


• Twitter targets individual creators for its Amplify ad program, techcrunch.com

Video

• Creators: Step into our office, youtube-creators.googleblog.com


• How The New York Times is Embracing Digital Video, tubularinsights.com


• Measuring Video Ad Effectiveness Across Platforms, www.emarketer.com


• The future of mobile video is virtual reality, techcrunch.com


• Viewings of YouTube live videos are up 80%, Business Insider


• What We Can Learn From the Failure of Blab, www.socialmediaexplorer.com

Now You Can Earn Free Uber Rides By Shopping At Local Stores

A new rewards program from Uber and Visa is kind of like earning air miles, except you get free Uber rides.

A new rewards program from Uber and Visa is kind of like earning air miles, except you get free Uber rides.

The next time you grab a salad for lunch, it might benefit more than just your health: You could also earn some frequent-Uber miles.

Read Full Story

Russian Man Volunteers For First Human Head Transplant

In news that is so weird, you almost won't believe it, a Russian man has volunteered to be the victim for the world's first head transplant, which two doctors want to perform early next year. Valery Spiridonov-a 31-year-old Russian man who operates an educational software company out of his home in the small city of Vladimir, Russia-suffers from Werdnig-Hoffmann disease, which confines him to a wheelchair. The disease is genetic and usually fatal, a disorder “that wastes away muscles and kills motor neurons-nerve cells in the brain and spinal cord that help move the body.”

Read more...

One way to understand Anthony Weiner's compulsive sexting

Anthony Weiner has a sexting problem that most people just don't understand. 

Since 2011, the struggle has played out publicly for the former Democratic congressman and his wife Huma Abedin, a close confidant and aide to Hillary Clinton. 

SEE ALSO: Clinton aide Huma Abedin splits from Anthony Weiner after latest sexting scandal

Revelations that Weiner traded sexual messages and photos with women online led to his resignation from Congress in 2011, significantly undermined his New York City mayoral campaign in 2013 and, as of Monday, played a role in breaking up his marriage. 

While Abedin had remained with Weiner in the years since the first scandal, she announced their separation Monday after a New York Post story detailed Weiner's long relationship, conducted electronically, with an unidentified woman. The pair exchanged sexually provocative messages and revealing photos. One of the images included what appeared to be Weiner and Abedin's son sleeping next to his underwear-clad father.  Read more...

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