Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Reactful offers web optimization platform to stimulate visitors' behavior
Aug 23, 2016 by Barry Levine
New solution allows marketers to quickly select a goal and a reaction in order to encourage, for instance, a visitor to fill out a form. - How buying Instapaper could help Pinterest become a media portal like Facebook
Aug 23, 2016 by Tim Peterson
In buying Instapaper, Pinterest gets technology to replant publishers' content within its walled garden and more data on what content people like to consume. - Aligning collateral and micro-conversions with the buying cycle
Aug 23, 2016 by Amy Bishop
Columnist Amy Bishop believes it's time to rethink the age-old strategy of a singular conversion point. Learn how to leverage your content to guide consumers through the purchase funnel while obtaining marketing insights that will help you drive sales. - The way-too-early AdWords holiday testing guide
Aug 23, 2016 by Todd Saunders
Looking to run some tests in preparation for the holidays? Columnist Todd Saunders suggests some helpful ideas to get you started. - Google will punish “intrusive interstitials” with a ranking penalty in 2017
Aug 23, 2016 by Greg Sterling
Google says “responsible interstitials” can remain; some may see the move as part of a “war on apps.” - Facebook adds new tools, capabilities to Slideshow video ads
Aug 23, 2016 by Greg Sterling
Integration with stock image library and ability to create on mobile among a list of new features for popular video creation tool. - The art of content creation and the science of measurement
Aug 23, 2016 by Jim Yu
Successful brands not only create engaging content, but they also measure the performance of that content. Columnist Jim Yu outlines four steps to help you balance the art and science of content marketing. - Branch launches 'full-stack' tools for linking web-to-app and email-to-app
Aug 23, 2016 by Barry Levine
Deep-linking company says the new products are the most complete solutions for those paths. - How I stay motivated to write: Tips for content marketing inspiration
Aug 23, 2016 by Patrick Armitage
We've all been there: The struggle to feel inspired is very real. Columnist Patrick Armitage discusses what propels him to keep writing and what content marketers should consider before putting their thoughts into words. - Selling your agency, a how-to guide: Part 1 - Starting out right
Aug 23, 2016 by David Rodnitzky
Thinking about selling your agency? From incorporating to employees, columnist David Rodnitzky has tips on how to make the process easier.
- SMX East early bird rates expire Saturday. Register now!
Aug 22, 2016 by Marketing Land
Search Engine Land's SMX East is only a month away! If you're looking for cutting-edge SEO and SEM tactics that drive profitable and measurable results, then attending SMX East in September is a no-brainer. Early bird rates expire Saturday - register for an All Access Pass and save $200 compared to on-site rates. Register now!
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google dropping “Mobile-friendly” label from search results
- Bing Ads opens pilot access for Expanded Text Ads
- The human side to SEO: the power of personas
- Integrate lifetime value to benefit a customer-led SEO strategy
- Google shares tips on using AMP for e-commerce
Online Marketing News From Around The Web:
Analytics
- 18 Free Tools for Social Media Analytics, www.practicalecommerce.com
- Does Every Company Need a Full-time Data Scientist?, www.martechadvisor.com
- Mobile App Analytics: The 12 Most Important Metrics to Measure, www.uxmatters.com
- The margin metric that matters and how it can improve your profitability, www.internetretailer.com
Blogs & Blogging
- 4 Creative Ways to Build Buzz for Your Next Blog Post Before It Goes Live, www.problogger.net
- How to Start a Food Blog and Change the World, www.blogtyrant.com
Business Issues
- Google Granted Design Patent on Camera Bracelet, www.seobythesea.com
Content Marketing
- 10 Skills Effective Content Marketers Must Master, www.searchenginejournal.com
- Content Marketing: Don't Make Home Improvements to Rental Property, www.swordandthescript.com
- How to Create a Culture Where Content Marketing Thrives, contentmarketinginstitute.com
- How to Repurpose Your Content Again and Again and Again, www.searchinfluence.com
- No Content Is an Island, 97thfloor.com
- Strapped for Time and Money? Content Curation Is Your Content Marketing Secret Sauce, www.marketingprofs.com
Conversion Optimization
- How to Nurture Your Prospects Toward The Sale, blogs.constantcontact.com
Copywriting, Design & Usability
- 5 Tips for Building a Great Website for Your Business, smallbiztrends.com
- A Look at CDN Advantages That Can Boost Your Blog, www.blogherald.com
- Designing Desirable Experiences, www.uxmatters.com
- How to avoid UI dead ends when building your chatbot, venturebeat.com
- UX Trends, www.uxmatters.com
Domaining
- Confused by new gTLDs? Allow this Nominet infographic to make your brain explode, domainincite.com
- New .blog TLD opens up early registration applications, techcrunch.com
E-Commerce
- 3 Smart Moves for eCommerce to Fuel Customer Engagement, vwo.com
- Amazon draws scrutiny over tech-related tax practices, www.retaildive.com
- Amazon wants to sell a cheaper music subscription service that will only work on its Echo player, www.recode.net
- E-Commerce Moves from Transactions to Relationships, www.cmswire.com
- How a Chinese seller figures out what Western online shoppers want, www.internetretailer.com
- How to Create Product Reviews for Your WordPress Business Site, smallbiztrends.com
- Jet.com Is a Stone's Throw From Manhattan and Packs Big Personality, www.adweek.com
- Mobile is changing the fortunes of e-commerce leaders, www.internetretailer.com
- Pre-Holiday Code Freeze To Do Now for Site Optimization, www.goinflow.com
Email Marketing
- 7 Ways National Brands Can Localize Email Marketing Campaigns, streetfightmag.com
- Email Marketing Metrics 101, movableink.com
- Email Marketing Strategy (The Definitive Guide), www.superoffice.com
- What to Include in Automated Emails, for Ecommerce, www.practicalecommerce.com
General Internet Marketing
- 5 Ways to Get Personal With Your Audience at Scale, blog.marketo.com
- How Personalization Can Help You Win Close Leads and Win Customers (with Examples), blog.kissmetrics.com
- September 2016 Marketing and Holiday Planning, blogs.constantcontact.com
- Why Personalization Should Be Invisible To Your Users, blog.crazyegg.com
Internet Marketing Industry
- IEEE Engineering360 Media Solutions Releases Results from Annual Survey of Social Media Use in the Industrial Sector, www.prnewswire.com
- MediaBrix Announces First President Hire and $6.5M in New Funding on the Heels of Profitability, www.prnewswire.com
- Mobile Marketers Can Get Their Generational Clicks with Varied Engagement Tactics, www.nielsen.com
- Pyze Introduces Hyper Growth Tier for Mobile Apps at Disruptive Price, pyze.com
- ShopAdvisor Launches Enhanced End-to-End Proximity Marketing Platform, www.prweb.com
- Signal Announces New Advisory Board With Marketing Expert Tim Suther at the Helm, www.signal.co
MarTech
- How Intelligent Business Applications Are Redesigning Customer Experience, www.cmswire.com
- How Marketers Can Achieve Desired Levels of Personalization through Data Management Platforms, www.martechadvisor.com
- How to design a dashboard that people will actually use, www.cardinalpath.com
Mobile/Local Marketing
- Android Pay adds Walgreens for first retail store loyalty card integration, 9to5google.com
- Can These 5 Messaging Apps Catch Up to Snapchat?, www.adweek.com
- Facebook owns the app economy, qz.com
- Geo Targeting For Beginners, Intermediates, And Experts, www.ppchero.com
- Helping users easily access content on mobile, webmasters.googleblog.com
- Understanding mobile advertising trends: Smartphone vs. tablets, www.mobilecommercedaily.com
Other Items
- Google Allo's incognito chats have Snapchat-like expiring messages, private notifications, and encryption keys, www.androidpolice.com
- Google is working on a way for artificial intelligence to compress your photos, just like on HBO's Silicon Valley, qz.com
Reputation Management
- Effective Ways to Manage Your Business's Online Reputation, smallbiztrends.com
Social Media
- 5 Key Areas to Use Social Media to Improve the Customer Journey, multichannelmerchant.com
- 8 Examples of B2B Businesses Managing Powerful LinkedIn Pages, www.komarketingassociates.com
- Consumers' retail journey to improve with amplified social media strategy, www.mobilecommercedaily.com
- Facebook Updates Every Marketer Needs to Know, www.socialbakers.com
- Give Your Facebook Ads Custom Audiences a Match Rate Boost, www.clixmarketing.com
- How Is Instagram Becoming More Usable for Your Brand and Your Audience?, simplymeasured.com
- How The Hill is using Snapchat to cover the presidential race, digiday.com
- How to Improve Social Media Posts With Custom URL Shorteners, www.socialmediaexaminer.com
- Pinterest Isn't the Social Platform You Think It Is, www.marketingprofs.com
- Snapchat Stories vs. Instagram Stories: Which Is Best for Your Content, www.socialmediaexaminer.com
- Streamline Your Social Media Marketing Endeavors in 7 Simple Ways to Increase Productivity, www.martechadvisor.com
- The 4 Crucial Steps Needed To Actually Drive Sales From Facebook, www.jeffbullas.com
- Twitter Adds New Featured Stickers for Dog Lovers, www.adweek.com
- US Snapchat Users Will Increase by Double-Digit Percentages This Year and Next, www.emarketer.com
Video
- 'Cannibalism of Snapchat': Agencies react to Instagram's new live Events channel, digiday.com
- Facebook Tests Auto-Volume on Autoplay Video Ads, adage.com
- Former Facebook Live Manager Launches Live-Streaming App Alively, www.wsj.com
- Google Recruiting Web Stars, Hulu for Virtual Reality Push, www.bloomberg.com
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