The Interview pulled in an impressive $15 million in VOD revenue in its first four days of release. But it's more anomaly than model.
Over the last few days, a silver lining has emerged from the bizarre and sordid Sony hack saga: The Interview, the scourged Seth Rogen comedy that indirectly undid one of Hollywood's most prominent studios via hordes of leaked emails, made $15 million in video-on-demand (VOD) revenue within the first four days of its Christmas-day release.
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