Thursday, February 26, 2015

Where Do Pricey Museum Sleepovers Come From?

Weirdly, institutions aren't making tons of money off this global trend.

Last August, New York's American Museum of National History held its first-ever adult sleepover. It was a risky venture, opening up the museum for nighttime guests, but the inaugural sleepover sold out within three hours. Seeing how successful the event was, the organizing committee began a regular grown-up sleepover series in December. All of the dates are sold out through June, giving 150 adult patrons, who are willing to shell out $350, a boozy evening among childhood memories.

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