With 1.7 million subscribers to its razor delivery service, Dollar Shave Club is venturing into the haircare market.
Dollar Shave Club has been the buzziest company in razors since its first, out-of-nowhere absurdist ad went viral in 2010. Today, 1.7 million men and women subscribe to its under-$10-a-month razor delivery service. The Venice, California-based startup has since moved into shaving cream, aftershave, and even butt wipes. Now the company is aiming higher: to men's hair, specifically, with a new line of styling products and a new online tool to match customers with the right products.
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