Hem's debut showroom in Berlin takes the "design made easy" ethos offline. Here is why.
This past October, e-commerce design site Fab launched a furniture company that aimed to be "the first affordable high-end design brand created to serve online-direct customers." Now, the furniture brand Hem has gone brick and mortar with its first flagship store, opening this week in Berlin. The new store attempts to solve one of the most intractable problems with buying furniture online: How do you know what that table really looks like?
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