Marketing Day: Facebook Gets GIFs, CMOs Weigh In On Video Metrics & U.S. E-Commerce Report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Facebook Is Finally Displaying GIFs, But Pages Are Still Shut Out
  Facebook joins the other major social networks in supporting animated GIFs.
• Do Video Views Matter? CMOs Weigh In On The Video Marketing Metrics That Count
  AARP, Tough Mudder, Wix.com and Porch.com share their methods for measuring video advertising success.
• U.S. E-commerce Retail Sales Hit $261B In 2013, Annual Census Data Shows
  Sales topped $261 billion in 2013 and accounted for larger percentage of total sales than in 2012.
• 5 Research-Based Findings Show Content Marketing Beats Native Advertising
  Columnist Kelsey Libert delves into the data that show why you should be looking to content marketing to drive SEO value and boost your rankings.
• An Apple Pay Clone, Google’s Android Pay Will Accelerate The Market
  Google Wallet failed; Android Pay will likely succeed. Like the initial versions of Android itself, Android Pay appears to be a near clone of Apple Pay.
• Mobile Emoji App Helps Abused Kids Express Themselves
  A non-profit helping troubled kids uses a keyboard app to encourage honest communication.
• Take The Wheel: 5 Ways To Drive Buyer Behavior With User-Generated Content
  If you want an engaged audience, user-generated content is key. Columnist Jordan Kretchmer explains why UCG makes a big impact on buying decisions.
• Google’s Horowitz: “No, Google Plus Is Not Dead.”
  “In fact, it’s got more signs of life than it’s had in some time,” says Google’s vice president of photos, streams and sharing.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google Maps Breakthrough: Search And Navigation Without A Connection
• Structured Data & The SERPs: What Google’s Patents Tell Us About Ranking In Universal Search
• App Indexing: Why It Matters For The Future Of Search
• 3 Crazy PPC CRO Hacks To Boost Conversion Rates Right Now
• Search In Pics: Google Jersey, YouTube & Google Photo Cupcakes & Project Fi SIM

Online Marketing News From Around The Web:

Analytics

• 4 Common Errors That Kill Data-Driven Decisions, blog.kissmetrics.com
• Seven Ways to Get Ready for the Big Data of the Future, www.marketingprofs.com

Blogs & Blogging

• Anchorman-Inspired Tips to Help you Blog Your Way to the Top, www.problogger.net
• How We Grew Our Blog from 20K to 200K+ Page Views in 1 Year, contentmarketinginstitute.com
• Turn Your Favorite Blog Post into an Eye-Popping Infographic, www.copypress.com

Business Issues

• How Apple paved the way for Google’s fingerprint reader, qz.com
• Jess Verrilli leaving Twitter for Google Ventures, fortune.com

Content Marketing

• Are Celebrities The New Experts in Content Strategy?, www.lunametrics.com
• Content Marketing Tips: 11 Types of Content That People Love To Share, www.jeffbullas.com
• How to Create Content Even If You’re a Terrible Writer, www.searchenginejournal.com
• How to Show Off Your Content with Google Plus Collections, www.convinceandconvert.com
• How to Use Your Content Platforms to Gain Valuable Customer Insights, www.ducttapemarketing.com
• Why the NBA’s content play is a slam dunk, digiday.com

Copywriting, Design & Usability

• 10 Tips for Keeping Your WordPress Site Secure, www.searchenginejournal.com
• Copywriting Tips to Persuade, Promote and Profit, www.amyporterfield.com
• Getting Started as a UX Researcher: Tips and Resources, www.usertesting.com
• Why You Should Test on Mobile and Desktop Separately, conversionxl.com

Domaining

• .sucks-gate: “How about listening to us the first two times,” FTC tells ICANN, The Register
• What is Going to be the Future of Domain Names?, www.iamwire.com

E-Commerce

• 9 Ecommerce Strategies to Optimize Sales, blog.crazyegg.com
• Alibaba Backs Businesses Purchasing Inventory from China, smallbiztrends.com
• Predicting which customers may churn, www.mobilecommercedaily.com
• A Top 500 retailer outsources more of its e-commerce operation, www.internetretailer.com

Email Marketing

• 14 Responsive Email Best Practices, www.getelastic.com
• 15 Hygiene Tips to Keep Your Email List Clean, www.verticalresponse.com
• 5 areas to get started with email split testing, www.emarketingandcommerce.com
• How Mood Fabrics drives a 7% conversion rate on email campaigns, www.internetretailer.com
• Igloo: We’ll Tame Your Email, www.cmswire.com
• More than just a name: why is the name of your email program so important?, econsultancy.com
• Salesfusion’s New Email Builder Introduced for Small and Mid-Sized Businesses, www.martechadvisor.com

MarTech

• CMOs, Vendors Debate Marketing Cloud Technology, adage.com
• Inside Criteo, The Golden Child Of Ad Tech, adexchanger.com
• Without Information Governance, Your Tech Doesn’t Matter, www.cmswire.com

Mobile/Local Marketing

• 5 proven ways to empower your apps and increase engagement, www.tune.com
• Are Wearables the Next In-Store Shopping Buddies?, www.emarketer.com
• Four Reasons Marketers Shun Mobile Messaging in Their Campaigns, www.marketingprofs.com
• Grow your app installs with App Invites from Google, googledevelopers.blogspot.com
• How Customer Photos Improve Mobile Shopping, www.ducttapemarketing.com
• Mary Meeker spotlights messaging apps’ potential as central communications hubs, www.mobilemarketer.com
• Waiting For Beacons? Here’s How Mobile Fills the Gap Now, adage.com

Social Media

• 3 Social Media Branding Problems and How to Solve Them, www.martechadvisor.com
• 3 Ways Facebook Instant Articles Will Be Big For Brands, contently.com
• Come meet the Pinterest ambassadors!, blog.pinterest.com
• Customer Support on Social Media is No Longer Optional, www.convinceandconvert.com
• How Images Make Social Content More Shareable, contently.com
• Instagram’s Creative Mastermind Gives This Advice on How to Shoot a Carousel Ad, www.adweek.com
• Is Snapchat’s Growth at Facebook’s Expense?, www.socialmediatoday.com
• Snapchat is reportedly raising $650 million at a $16 billion valuation, www.businessinsider.com
• Studies Find More SMBs Want to Manage Their Own Social Media, streetfightmag.com
• The Science of Brands on Instagram, blog.kissmetrics.com
• Third-party Twitter apps will display quoted tweets properly soon, www.engadget.com
• Tools To Find The Perfect Social Media Content, www.searchenginepeople.com
• Twitter Marketing: How Smart Marketers Are Succeeding, www.socialmediaexaminer.com
• Why the Social Platforms Should Not Kill Their Golden Goose, www.adweek.com

Video

• 360-degree videos now on Google Cardboard and iOS, youtubecreator.blogspot.com
• Create an Awesome Video Strategy, www.reelseo.com
• How Mindshare And Nestle Localize Programmatic Video In China, adexchanger.com
• How Sephora blended a stand-out beauty video strategy, digiday.com
• Mini Law Lesson: How Brands Can (and Can’t Use) Periscope, adage.com

The post Marketing Day: Facebook Gets GIFs, CMOs Weigh In On Video Metrics & U.S. E-Commerce Report appeared first on Marketing Land.