Marketing Day: Twitter’s Audience Insights, Top 100 Global Brands & Facebook’s Instant Articles

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Live Blog: Google Chief Business Officer Omid Kordestani At #CodeCon
  Google’s chief business officer Omid Kordestani is being interviewed today at Re/code Code Conference. You can expect that a wide range of issues related to Google will be raised.
• First Look: Twitter Upgrades Analytics With Audience Insights
  Twitter gives marketers an enhanced tool for understanding their audience on the social network, including demographics, interests, purchasing behavior and television viewing preferences.
• What Marketing Agencies Can Learn From HubSpot’s Growth
  Columnist Paul Roetzer shares insights into how HubSpot’s growth demonstrates the importance of technology immersion and integration.
• Apple Takes Bite Out Of Google – Ranks No. 1 On BrandZ’s List Of Top 100 Most Valuable Global Brands
  After falling behind Google last year, Apple has reclaimed the top spot.
• Multi-Channel Turns Multi-Generational
  As consumers of all ages increasingly use multiple platforms, advertisers need to evolve and take an omni approach, says columnist Liane Dietrich.
• Facebook Instant Articles: What’s In It For Advertisers?
  Heard stirrings about Facebook teaming with publishers? Columnist Andrew Waber explains how it works and what it means for marketers.
• SMX East 2015 Registration Is Now Open – Take Advantage Of Super Early Bird Rates
  Secure your spot today and save with our super early bird pricing, the lowest rates available!
• Jumpshot Scores $22 Million Series A Funding Round To Expand Analytics Platform
  Company says its 107 million user panel is almost twice the size of its nearest competitor.
• Snapchat CEO Wants To Make It Easier For “Brands To Be Brands,” May Offer Self-Serve Ads
  In an interview at the Code Conference, Evan Spiegel says Snapchat has nearly 100 million daily active users.
• Facebook Is Testing Reviews From Restaurant Critics In Search & On Pages
  In an effort to enhance local place results, professional reviews from five pilot partners will appear when people look for restaurants within the social network.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Report: Apple May Launch Google Now Competitor At June WWDC Event
• Google Won’t Say If Google Local Changes Due To Googlebomb Fix
• Report: 75 Percent Of Google’s Mobile Search Revenue Comes From Apple Devices
• The Future Is Intelligent Advertising
• SEO Strategy During A Website Redesign Or Migration
• Google Brings App Indexing Support To iOS Apps
• 7 Audience Targeting Data Types Versus Search Data (The Keyword Is Still The Undefeated Champ)
• Bing Integrates How Old Robot Feature Into Image Search
• SMX East 2015 Registration Is Now Open – Take Advantage Of Super Early Bird Rates

Online Marketing News From Around The Web:

Analytics

• 5 Things Your Business Should Be Tracking, authoritylabs.com
• 5 Ways to Drive your Business with Customer Data Analytics, customerthink.com
• Digital Marketing & Analytics: Five Deadly Myths De-mythified!, www.kaushik.net
• Should You Track Conversion Rate, Average Order Value or Revenue Per Visitor?, vwo.com
• The Internet of Things will trigger a deluge of data, www.internetretailer.com
• With Data Becoming A Currency, Brands Need To Sharpen Their Analytics Skills, adexchanger.com

Blogs & Blogging

• How Pescetarian Kitchen Drives 50K Blog Visits Per Month, www.searchenginejournal.com
• Ways to Find Out if a Ghost Blogger is Right for You, www.blogherald.com

Business Issues

• Google, Yahoo Have Had Talks to Buy Flipboard, www.wsj.com
• Justice tells Supreme Court not to hear Google’s API appeal, fortune.com
• WPP Makes Tamara Ingram One of the Highest-Level Female Execs in Advertising, www.adweek.com
• Yahoo must face email spying class action: U.S. judge, www.reuters.com
• Google Wages Free-Speech Fight in Mexico, www.wsj.com

Content Marketing

• 17 Content Marketing Tips for Any Size Budget, contentmarketinginstitute.com
• 3 Ways to Present Share-Worthy Visual Content, www.searchinfluence.com
• 5 Ways Design Thinking Can Help You Create a Killer Content Strategy, contently.com
• Content Marketing is Hard – 7 Lessons Learned, www.verticalmeasures.com
• Deep Content: A Fresh Take on Content Modeling, www.cmswire.com
• How a Stupid Marketing Quiz Can Actually Drive Leads, www.wordstream.com
• How Does Your Content Marketing Compare?, www.socialbro.com
• If You Want Your Content Marketing to be Great, Ask Influencers to Participate, www.toprankblog.com
• It’s Time for Content to be Valued Like Customers and Patents and Inventory, www.webinknow.com
• Six Practical Tips for an Integrated Content Strategy, www.marketingprofs.com
• The three biggest discussions driving content strategy transformation, econsultancy.com
• What is Native Advertising?, smallbiztrends.com
• Why Ambitious Content is the Only Content That Matters, contently.com

Conversion Optimization

• How to Know if Your Split Test is Valid, blog.crazyegg.com

Copywriting, Design & Usability

• 4 Critical Questions to Ask Before Designing Anything, www.usertesting.com
• bebe Sees Jump in Mobile Sales with Responsive Design, www.emarketer.com
• Benton Modern: Case Study On Responsive Web Typography, www.smashingmagazine.com
• Step by Step Guide to Scaling a Copy Project, www.copypress.com

Domaining

• Domain definitions: Registrar and Registry, domainnamewire.com

E-Commerce

• Alibaba and Amazon are headed for an epic showdown in India, qz.com
• Google’s Mobile-Friendly Update Guide for E-commerce, www.searchenginejournal.com
• Mall retailer Hot Topic acquires e-retailer GeekNet for $122 million, www.internetretailer.com

Email Marketing

• Email Opens, Conversions, and Read Times by Device Type, www.marketingprofs.com
• Five Tips to Make Your Email Marketing Pitch Perfect, www.marketingprofs.com
• Have You Optimized Sending Frequency for Your Subscribers?, blog.returnpath.com
• How to Design Emails for Small Screens and Short Attention Spans, blogs.constantcontact.com
• The Click-Through Crisis in Email, And How to Solve It, blog.movableink.com
• The Great Debate: Subject Line Length, blog.returnpath.com
• The Secret to Email Subject Lines, for 2015, www.practicalecommerce.com

General Internet Marketing

• 10 predictions from the Future of Digital Marketing that came true, econsultancy.com

Internet Marketing Industry

• EPiServer Announces Digital Experience Cloud Spring 2015, www.prnewswire.com
• Gravy Announces Breakthrough Patented Attendance Verification Technology for Location-Based Marketers, corp.findgravy.com
• Mblox Acquires 4INFO’s SMS Services, finance.yahoo.com
• Olapic Partners With Listrak, www.marketwired.com
• Ooyala Adds Viewability-Based Measurement and Campaign Planning, www.ooyala.com

MarTech

• Are Your Digital Workflows Really Automated?, www.cmswire.com
• Why Do B2Bs Use Marketing Automation? Leads, Leads, Leads, www.emarketer.com

Mobile/Local Marketing

• Better Apple Watch apps are coming this year, qz.com
• Dwell time on mobile native ads twice as long as on desktop, www.mobilecommercedaily.com
• GoEuro Launches U.K. Travel App on iOS, Android, www.adweek.com
• Google Play revamps its Android apps’ age ratings, www.bbc.com
• Google’s Hiroshi Lockheimer On The Present And Future Of Android And Chrome OS, www.fastcompany.com
• Mobile Banners Won’t Move Dollars From Desktop, adexchanger.com
• Mobile Isn’t Killing the Desktop Internet, Wall Street Journal
• No Cookies, No Problem: 4 Ways To Elevate Your Mobile Strategy, www.adweek.com
• Redefining Mobile: Smartphones, Tablets Increasingly Have Separate Ad Budgets, www.adweek.com
• The State Of Mobile And The App Economy In 2015, www.forbes.com
• Why conventional polling does not work. Hint: mobile, www.mobilecommercedaily.com

Social Media

• 5 Killer Instagram Marketing Strategies You Need to Know, www.adweek.com
• 5 Ways to Standout on Social Media with a Bootstrap Budget, www.jeffbullas.com
• 6 Ways Snapchat Plans to Revolutionize Digital Advertising, contently.com
• Brands Can Finally Create Snapchat Discover Messages That Are Made for Sharing, Even Ads, www.adweek.com
• Facebook Business Manager -The Ultimate Guide, www.goinflow.com
• Facebook Updates Payments via Messenger, Extends It to NYC, www.adweek.com
• How Google might fight Web Spam in Social Networks, SEO By The Sea
• How Much Do Facebook Fans Still Matter?, www.jonloomer.com
• How To Protect Your Brand On Social Media, www.blogherald.com
• New WWF Emoji for Twitter Increases Endangered Species Awareness, smallbiztrends.com
• Pinterest Marketing Case Study: Pin Scheduling from Tailwind, blog.tailwindapp.com
• Robert Scoble’s 22 Tips for Better Facebook Engagement, www.adweek.com
• Safeguard Your Company From These Social Media Risks, www.martechadvisor.com
• Social Media Marketing Trends Gaining Traction in 2015, www.socialmediaexaminer.com
• Social Media Platforms 2015, heidicohen.com
• Stalking Your Friends with Facebook Messenger, medium.com
• The Safe Method to Hack-Proof Your Social Media Accounts, www.socialmediaexplorer.com
• Why You Need to Use Facebook Power Editor for Ads, www.razorsocial.com

Video

• Facebook Video Is a Threat to TV?, simplymeasured.com
• New YouTube ads multiply revenue for retailers, econsultancy.com
• Silence is Golden: Be Quiet and Let Your Video Speak for Itself, www.reelseo.com
• Teens and Millennials Lead France’s Digital Video Viewing, www.emarketer.com
• The 6 Easiest Video-Making Tools for Marketers, blog.bufferapp.com
• What YouTube Creators Know That Brands Don’t, www.adweek.com

The post Marketing Day: Twitter’s Audience Insights, Top 100 Global Brands & Facebook’s Instant Articles appeared first on Marketing Land.