A look behind what may just be the greatest infomercial ever made.
To launch GE's new smart lightbulb called Link, agency BBDO New York tapped an unexpected directorial force—comedy mutants Tim & Eric—to create a mock infomercial starring Jeff Goldblum as famous person Terry Quattro, who teaches us, among other things, how to remedy our horribly lit, unsuccessful, non-celebrity lives.
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