Friday, June 26, 2015

How Intel's Ayse Ildeniz Got Fashion Designers And Engineers To Play Nice

When the behind-the-scenes chipmaker decided to make its own high-end fashion wearable, lessons abounded.

When Intel unveiled the MICA smart bracelet designed with fashion house Opening Ceremony last fall, the news came amid a flood of other, similar announcements. Buzz surrounding the Apple Watch's high-end accessories had become deafening; Will.i.am announced plans for his own smartwatch.

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