Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Facebook Passes Milestone: 1 Billion Users In A Day
CEO Mark Zuckerberg reports that the social network was used by more than 1 billion people on Monday. - Facebook Signals That It Will Start Cracking Down On Video Piracy
Responding to criticism of rampant “freebooting,” the social network says it’s testing a new system to improve its video matching technology and create a stronger barrier against pirates. - Wistia Video Marketing Platform Launches Enterprise Plan For Large-Scale Businesses
Starting at $300 a month, the new plan offers video analytics, unlimited hosting and integration with HubSpot, Marketo and Pardot. - Google Debuts New In-App Interstitial Designs For App Install And Text Ads
The new designs are available on AdMob via AdWords and DoubleClick Ad Exchange. - IDC: Smartphone Growth Slows, Apple Watch Now #2 Wearable After Fitbit
China’s stock market crash has inserted fear and doubt into the global economy over the past week. A faltering Chinese market could also have a major impact on hardware device sales, especially smartphones. - Burger King’s Call For A One-Day Truce With McDonald’s Is Rebuffed
McDonald’s is losing the social media burger war after declining Burger King’s McWhopper olive branch. - BuzzFeed Strikes First Global Agency Deal With WPP’s GroupM
The non-exclusive partnership will give WPP agencies access to data, creative teams and preferential media pricing. - Just Having A Mobile-Friendly Site Isn’t Enough To Ensure It Shows In Search
If you think having a mobile-friendly site is all you need for mobile SEO, think again. Columnist Bryson Meunier explains how businesses can go beyond just being mobile-friendly. - Account-Based Marketing: Back To Basics
Worried that your advertising isn’t working or that your website is weak? Then it’s time to start using account-based marketing, advises columnist Peter Isaacson. He lays out three key components to get you started with ABM. - Twitter B2B Top-Dog Targeting: Thursday’s Psychographic Hot House
Ever had a product or service to promote to the C-Suite within a large corporation and wish you could reach the CEO, CFO, CMO, or all of the above?
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- New AdWords Structured Snippet Extension Is Rolling Out
- Google Comes Out Swinging, Denies All Antitrust Charges In Shopping Search
- How To Save On SEO Without Being Cheap
- Swapped Out: Losing A Google Direct Answer [Case Study]
- Twitter B2B Top-Dog Targeting: Thursday’s Psychographic Hot House
Online Marketing News From Around The Web:
Analytics
- 4 Things to Analyze Before You Partner With an Influencer, simplymeasured.com
- 5 Crazy Simple Steps for Tracking Your Social ROI, www.socialmediaexplorer.com
- How Can We Really Measure The ROI of Optimization?, conversionxl.com
Blogs & Blogging
- 10 Strengths of a Tantalizingly Good Blogger, www.searchenginejournal.com
- How to Turn Bloggers (and Other Influencers) Into Your Brand Champions, www.marketingprofs.com
Business Issues
- How The Content Giants Are Tackling Global Markets, techcrunch.com
- Use Google to look up weird coding terms? You could end up working there, qz.com
Content Marketing
- 12+ Ways to Use Web Analytics for Better Content Marketing, contentmarketinginstitute.com
- 5 Content Marketing Ideas for September 2015, www.practicalecommerce.com
- 5 Ways That Fortune 500 Companies Will Leverage Content Marketing In The Future, www.adweek.com
- How US sports leagues use content marketing to increase fans and drive business, econsultancy.com
- Poor Sales Enablement Will Get Your Content Manager Fired, www.cmswire.com
- Semantic Correlation in Google Means Brands with the Right Strategies Build Better Content, www.rimmkaufman.com
- Why Personalization Is the Next Wave of Content Marketing, www.convinceandconvert.com
Conversion Optimization
- 6 Landing Page Tips and Tricks, www.silverpop.com
- How to Set Up and Run an A/B Test, blog.returnpath.com
Copywriting, Design & Usability
- 6 Essential Trust Signals For Your Website To Follow, www.koozai.com
- Craft a Perfect Logo with Tips from Most Recognized Brands, smallbiztrends.com
- What Marketing Can Learn From User Experience, www.marketingprofs.com
E-Commerce
- E-Commerce Is Coming to Car Dashboards. Identity Thieves Too, adage.com
- PayPal raises prices for U.S. merchants, www.internetretailer.com
- There’s still time for web retailers to profit from back-to-school promotions, www.internetretailer.com
Email Marketing
- 10 steps to email success at Christmas: part two, econsultancy.com
- Canada’s Anti-Spam Legislation (CASL): FAQ, sendgrid.com
- How to Choose the Right Colors and Fonts for Your Emails, blogs.constantcontact.com
- The Pros, Cons, and Costs of the Top 5 Email Marketing Platforms, contently.com
- Will GIF-Powered Emails Get More People RSVP’ing for Events?, www.adweek.com
General Internet Marketing
- 3 Visual Trends Marketers Need to Know About, contently.com
- Authority Marketing: How To Measure Up In Front of Customers, smallbiztrends.com
- Plotting Your Global Marketing Success, www.cmswire.com
Internet Marketing Industry
MarTech
- Better Customer Marketing Data with Smart Technology Use, www.ducttapemarketing.com
- Localytics and Marketo Integrate Mobile and Web Marketing Automation, www.martechadvisor.com
Mobile/Local Marketing
- App-Install Ads Are A Mainstay Of The New Mobile Economy, www.forbes.com
- Digesting Yelp Photos Just Got Easier: Now Browse by Category, officialblog.yelp.com
- How Hospitality Brands Balance Global and Local in Their Marketing, streetfightmag.com
- How Marketers Can Survive in the War on Mobile Ad Blocking, blog.kissmetrics.com
- Huawei brings online smartphone brand Honor to Europe, www.reuters.com
- Siri serves saucy answers when asked about Apple’s upcoming event, digiday.com
- Why Apple Watch Rings the Death Knell of the ‘Mobile’ Marketing Channel, www.marketingprofs.com
Reputation Management
- The Lion Killer Faces Huge Online Reputation Issues, www.searchenginejournal.com
Social Media
- 4 of the Biggest Changes to Facebook Ads in 2015, www.komarketingassociates.com
- 8 Ways to Use Google+ Hangouts for Your Business, www.socialmediaexaminer.com
- A Daily, Weekly, Monthly Social Media Checklist, blog.bufferapp.com
- Facebook and Google Want You to Do More With Those Photos, blogs.wsj.com
- Facebook Might Drive More Traffic than Google: Should You Care?, simplymeasured.com
- Five seriously creative Snapchat campaigns and their results, econsultancy.com
- Getting Your Fans and Followers to Share Visual Content, www.compukol.com
- How To Change A Twitter Handle, www.hiregun.co
- Insta-Ads: Facebook Brings Instagram Ads to Life, www.searchinfluence.com
- Is Instagram About to Become the Traffic-Driving Platform of CMOs’ Dreams?, contently.com
- LinkedIn Pulse: 9 Lessons & Changes in LinkedIn Publishing, www.smallbusinessideasblog.com
- LinkedIn Sending Out “Connections in the News” Emails?, www.adweek.com
- You can now post full-size landscape and portrait photos on Instagram, www.theverge.com
Video
- How Buzzfeed is Taking Over the World – One Video at a Time, www.reelseo.com
- Marketing via Periscope and Meerkat, www.adweek.com
- NFL’s Twitter Video Deal Came And Its Deal With Facebook Went, techcrunch.com
- The UK may require social networks to add warnings to autoplay videos, digiday.com
- Why live streaming is important for Facebook, digiday.com
- YouTube’s New Gaming Platform Already Looks Like a Big Hit With Advertisers, www.adweek.com
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