Marketing Day: Google Hangouts Gets A Website, E-commerce Report & The Trump Factor

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

• Facebook Gives Page Admins Quick View Of Reach & Click Stats
  Saving a trip to the Insights tab, Page administrators now can see basic performance statistics on each post at the Page level.
• Google Gives Hangouts Its Own Place To Hang
  Google launches a dedicated desktop page for its free communication tool.
• US E-Commerce Sales Jump 14 Percent, Account For 7.2 Percent Of All Retail
  Overall retail sales ticked up just one percent year-over-year, according to latest US Commerce Department report.
• Return Path Adds Send Time & Subject Line Optimization Tools To Its Email Marketing Platform
  The company says beta tests of the new send time optimization capability increased read-rates by 25 percent.
• New Wipes Let Parents Smear Baby Poop All Over Unsolicited Child Care Advice
  The UK brand makes its American debut by reassuring parents that they, not the so-called experts, know their baby best.
• The Trump Factor: What Your Business Can Learn From Donald Trump’s Wild And Wacky Campaign For President
  Brands should take a page from Donald Trump and other candidates who are using social media to capture the attention of their audience, says columnist Jason Warnock.
• Your Online Presence Is Failing: Here Are 4 Reasons Why
  Is your online presence is failing to drive sales? Columnist Mary Wallace lays out four reasons why and what you can do about it.
• The Generational Content Gap: How Different Age Groups Consume Content
  Columnist Kerry Jones shares recent research about online content consumption preferences and habits across different generations.
• In Google’s Android-Candy Universe, “M” Is For Marshmallow
  Someday, in a museum, there will be an exhibit of all the statues representing all the different versions and flavors of Android. The latest — Android 6.0, or “M” — is being called “Marshmallow.”

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• How Can Link Builders Keep Learning?
• Custom Columns: Your Data, Your Way
• Wikipedia Confirms Google Traffic Is Steadily Dropping
• Google News Adds 7 More Languages, Including Romanian, Lithuanian & Thai

Online Marketing News From Around The Web:

Affiliate Marketing

• Rewarding Influence within the Affiliate Channel, blog.affiliatewindow.com

Blogs & Blogging

• 5 Keys to Creating a Blog Post That’s Pinterest Perfect, blog.tailwindapp.com
• 9 Habits of Bloggers Who Have Huge Audiences, www.problogger.net
• How to use big data to find sponsors for your blog, www.convinceandconvert.com

Business Issues

• BuzzFeed gets $200M from NBCUniversal to expand its reach to TV, www.buzzfeed.com
• How Many Stars Would You Give the TSA? Review Federal Agencies on Yelp, officialblog.yelp.com
• Kik Receives $50 Million Investment From Tencent, blog.kik.com
• Meet OnHub: a new router for a new way to Wi-Fi, googleblog.blogspot.com
• Pinterest Adds Twitter’s Nipoon Malhotra to Boost Product Monetization, www.adweek.com
• Reddit Names Marty Weiner, Founding Engineer At Pinterest, Its First CTO, techcrunch.com

Content Marketing

• 4 Quick Wins Until Your Content Marketing Kicks In, www.verticalmeasures.com
• 5 Places to Get Content Creation Ideas From, www.blogherald.com
• 6 Content Marketing Lessons to Learn from Monopoly, www.komarketingassociates.com
• How to Tap Into Emotions and Boost Your Content Marketing, www.jeffbullas.com
• Increase Content Marketing Success With Helpful Headline Tips & Tools, contentmarketinginstitute.com

Conversion Optimization

• 5 Ways to Instantly Improve Landing Page Conversions, www.searchenginejournal.com
• Bayesian vs Frequentist A/B Testing, conversionxl.com
• Surprising CRO Lessons from a Workout Routine, blog.crazyegg.com

Copywriting, Design & Usability

• From Russia With Love: Behind The Responsive Redesign of Kremlin.ru, www.smashingmagazine.com
• Is Above the fold Really Dead?, vwo.com
• The Difference Between UX And UI Design, usabilitygeek.com

Domaining

• Sorry Google The .XYZ Registry is Not For Sale, www.thedomains.com
• US gives ICANN an extra year to complete transition, domainincite.com

E-Commerce

• Amazon set to launch new ‘Amazon Flex’ package pickup service with Prime Now in Seattle area, www.geekwire.com
• Building eCommerce Brand Evangelists, www.goinflow.com
• Designing A Basic End-To-End Facebook Ecommerce Strategy, www.ppchero.com
• Ebay Names CMO Following Split From PayPal, adage.com
• Key ecommerce statistics from Ofcom’s Communication Market Report 2015, econsultancy.com
• Mobile commerce is now 30% of all U.S. e-commerce, www.internetretailer.com
• One Way To Compete With Amazon In E-Commerce: Personality, www.fastcompany.com
• Some big retailers ignore their apps but at what cost?, www.mobilecommercedaily.com
• The state of retail mobile apps in 5 charts, digiday.com
• What Global Opportunities for Online Retailers Look Like in 2015, www.marketingprofs.com
• Where Do Digital Buyers Start Their Online Shopping Journey?, www.emarketer.com
• Why Online Marketplaces Will Continue to Beat Word-of-Mouth Platforms in the Battle for Local Business, streetfightmag.com

Email Marketing

• 4 Emails That Will Increase Customer Engagement, www.verticalresponse.com
• 4 Ways to Prepare for Holiday Email Marketing Now, www.practicalecommerce.com
• Five Tips for Increasing Email Engagement and Improve Inboxing, www.marketingprofs.com
• Got a Marketing Email Like This? RUN!, www.internetmarketingninjas.com
• Keeping Email Marketing Relevant for Today’s Consumer, www.martechadvisor.com
• Supercharge Your Subject Lines, blog.returnpath.com

General Internet Marketing

• Can ‘generalist’ marketing agencies still deliver high quality services?, blogs.constantcontact.com
• Inc. Mag’s Revenue Survey: Ad Tech And Marketing Firms Make The Cut, adexchanger.com
• Marketing Tips to Finish 2015 on a High Note, blog.marketo.com

Internet Marketing Industry

• 360pi Announces 360alerts: Complimentary Pricing Insights, 360pi.com
• Publicis Worldwide Names Guillaume Herbette CEO of MSLGroup, adage.com
• Vector Media and Gimbal, Inc., Partner to Create Transit Geolocation Offering, www.gimbal.com

MarTech

• How to Survive in a World Being Eaten By MarTech, www.cmswire.com

Mobile/Local Marketing

• 4 Ways Enterprise Mobile Repeats Intranet Mistakes, www.cmswire.com
• App Developers Fight A Saturated Market, adexchanger.com
• How the Apple Watch changes consumer shopping behavior, www.mobilecommercedaily.com
• Study Says 80% Of Apple Watch Users Are Already Using Apple Pay, techcrunch.com
• These are the 25 most popular mobile apps in America, qz.com
• Using Personalized Data and Mobile to Score With Fans, adage.com

Social Media

• Facebook Updates Business Manager, www.adweek.com
• How to Optimize Your Tweets for Search, www.socialmediaexaminer.com
• How To Use Twitter Cards To Drive Engagement, authoritylabs.com
• How’d They Do That? 7 Techniques of Successful Social Media Sharers, blog.bufferapp.com
• My Social Media Story: What Seems Like the End is Often the Beginning, dannybrown.me
• New Facebook SDK with Updates to Help You Prepare for iOS 9, developers.facebook.com
• The 10 most popular back-to-school trends in 2015, blog.pinterest.com
• The Science of Instagram: How to Get More Likes, www.marketingprofs.com
• Twitter says to accelerate push for content partnerships in Asia, www.reuters.com
• Two Reports to Dig into Facebook Multi-Product Ad Results, 3qdigital.com

Video

• 5 ways brands are using Periscope, digiday.com
• Jun Group Aligns Mobile Video Ads With Premium Publisher Content, adexchanger.com
• Most-Popular Instagram Video Creators, www.reelseo.com
• Seven ways you can achieve more with video, econsultancy.com
• Using YouTube Analytics to Optimize Videos, www.lunametrics.com
• Video marketing: a must have in your content marketing mix, blog.impactana.com