Tyler Alcorn: Marketing Day: Google App Streaming, Social Pro Live Blog & A Redesigned Google+

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Google App Streaming: A Big Move In Building “The Web Of Apps”
Nov 18, 2015 by Danny Sullivan
A world where you can search through and move between apps as easily as with the web? Google’s new app streaming service may usher this in.
Social Pro Live Blog: How Social Marketers Can Stay On The FTC’s Good Side
Nov 18, 2015 by Matt McGee
Social media disclosures (and more) are on tap as our Social Pro conference begins with a keynote conversation between Marketing Land and the FTC.
Use Google’s Search Console API & Pivot Tables To Supercharge Your Long-Tail SEO
Nov 18, 2015 by Chris Liversidge
Columnist Chris Liversidge explains how you can use the Search Analytics API to glean insights from your search query data in Google Search Console.
How To Prep For The Pending Penguin Update & Ensure You’re Penalty Free In 2016
Nov 18, 2015 by Erin Everhart
The next Penguin update is coming soon, according to a Google spokesperson. Columnist Erin Everhart outlines what you can do to prepare.
Learn Successful Tactics For SEO, SEM, Mobile & More – Check Out The SMX West Agenda!
Nov 18, 2015 by Marketing Land
Mark your calendars — Search Engine Land’s SMX West returns to San Jose in March! Attend SMX West to learn performance-boosting tactics that will fire up your campaigns.
Market Research Platform Lucid Launches “Proof” To Test Ads’ Effectiveness
Nov 18, 2015 by Barry Levine
Employing its 50+ million respondent database, New Orleans-based company offers real-time verification that ads reach their intended audiences.
What Publishers Must Consider When Planning Their Mobile Strategies
Nov 18, 2015 by Rob Rasko
Do you have a solid mobile strategy in place? Columnist Rob Rasko tells marketers what to consider when choosing a technology vendor to help monetize mobile content.
Salesforce Adds New Predictive Powers To Its Marketing Cloud
Nov 18, 2015 by Barry Levine
Predictive Scores and Predictive Audiences expand the platform’s ability to forecast what a user will do and to take action so it can change the future.
Urban Airship Enables Real-Time Mobile Data Insights For Marketers
Nov 18, 2015 by Greg Sterling
“Don’t cross the streams” was the famous line from the movie, “Ghostbusters.” But that’s exactly what Urban Airship is trying to help marketers do. In September of this year, the Portland, Oregon-based company introduced what it called Urban Airship Connect.
Surveys: On Black Friday, Millennials Will Be In Stores And On Their Smartphones
Nov 17, 2015 by Greg Sterling
‘Tis the season for holiday shopping surveys. Two new ones from Wanderful Media and Retale offer insights into the mind of the coveted but elusive Millennial holiday shopper. Both surveys reflect that compared with the general population, Millennials are more eager shoppers and more focused on digital sources, especially mobile, for pre-shopping research.
[Reminder] Upcoming Webcast — How To Boost Lead Conversion
Nov 17, 2015 by Digital Marketing Depot
According to a recent study, B2B companies are spending 50 percent of their marketing and sales budgets generating leads that are never pursued. It’s a classic sales dilemma: how often do you reach out to a lead before moving on to the next one?
Google Revamps Google+ To Focus On Communities & Collections
Nov 17, 2015 by Martin Beck
Redesign boosts speed and makes it easier for people to share interests on Google’s oft-maligned social network.
Android 6 “Marshmallow” & SEO Series: Click To Search With Google Mobile
Nov 17, 2015 by Cindy Krum
In the third and final article on the mobile search impact of Android Marshmallow’s new features and capabilities, contributor Cindy Krum discusses the “Click to Search” feature.
Google Will Fight Russian Antitrust “No Mandatory Apps” Ruling
Nov 17, 2015 by Greg Sterling
Seeking to avoid a potential “precedent” that might be emulated elsewhere, Google will challenge the Russian antitrust agency’s determination that it violated Russian competition law with its Android app rules. Yandex complained that Google was violating Russian competition law by requiring pre-installed or default Google apps on Android.