Tyler Alcorn: Marketing Day: Google Gets A Star Wars Makeover, Yahoo Gemini Updates & An Instagram Ad Guide

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Lenovo’s Re-Invention Now Includes Crowdsourcing A New Video Game
Nov 23, 2015 by Barry Levine
Working with game developer Dark Rift, the PC/phone maker adds community-influenced game-making to the techniques for recreating its brand.
Google Goes Full-On Star Wars, Launches #ChooseYourSide Campaign
Nov 23, 2015 by Amy Gesenhues
Users can select whether they want to be on the dark or light side of the force, transforming their Google experience to reflect whatever path they choose.
Make It So: Google’s Voice-Search-Enabled Star Trek Communicator Pin
Nov 23, 2015 by Greg Sterling
Google, and search czar Amit Singhal in particular, have long been trying to develop experiences that mimic the functioning and capabilities of the “Star Trek computer.”
Yahoo Gemini Adds Custom Audiences For In-App Actions And CPA Target Optimization
Nov 23, 2015 by Ginny Marvin
The search and native ad marketplace has also expanded its partner network.
Google Launches Compare For Mortgages In The US
Nov 23, 2015 by Ginny Marvin
The latest lead generation Compare product joins auto insurance and credit cards.
Is Google Now Becoming A News Reader Too?
Nov 23, 2015 by Greg Sterling
Ever since “stories to read” started appearing in Google Now, I’ve been eager for Google expand the section. Now Google appears to be doing just that.
5 Important Online Shopping Dates You May Have Left Off Your Holiday Marketing Calendar
Nov 23, 2015 by Jordan Elkind
With holiday shopping in full force, columnist Jordan Elkind shares some key retail days — beyond Black Friday and Cyber Monday — that marketers should pay attention to.
Google Customer Match From The Email Marketer’s Point Of View
Nov 23, 2015 by Jose Cebrian
Columnist Jose Cebrian discusses the benefits the Facebook Custom Audiences-style product offers email marketers, as well as some potential challenges.
Holiday Email Marketing Insights: Send Emails Early, Avoid Thanksgiving Day & Segment Your Lists
Nov 21, 2015 by Amy Gesenhues
Top email platforms and marketing solution providers offer tips and recommendations based on last year’s holiday campaigns.
Guide To Advertising On Instagram
Nov 20, 2015 by Digital Marketing Depot
Advertising on Instagram is one of the latest opportunities marketers have to reach and engage their customers. But before you run off and start cranking out new Instagram ads, there are a few things you need to consider first.
Databox Launches Free App To Watch Over Your Marketing Platforms
Nov 20, 2015 by Barry Levine
The iOS and Android helper alerts you when tracking thresholds you’ve set in those platforms are reached.
Acquisition Of Ad Network Fluent By “Data Fusion” Provider IDI May Create A New Marketing Powerhouse
Nov 20, 2015 by Barry Levine
Announced earlier this week, the combined company intends to build advanced profiles on more than 100 million customers.