Using Apple technology, one small publisher figured out how to compete with the big boys who dominate the market for high school texts.
At 3:59 p.m. on Tuesday, July 12, John Conner was fidgeting at his kitchen table. He looked down at his iPhone, then up to the hands of the kitchen clock, then down to his iPhone, and up to the clock again, and down and up again...and you get the picture. Conner, the dean of faculty at Massachusetts' elite Groton School, is a gentle, slyly ironic man who still dons the occasional seersucker suit and the awkwardly thin tie-the kind of man, in other words, who prefers getting the time from the hands of an old kitchen clock than from the digits on the iPhone in his hand.
No comments:
Post a Comment