Marketing Day: Google Shopping, ad blockers on Facebook & Twitter Moments

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Advanced Google Shopping: Is price a proxy for Quality Score in product ads?
  
  Aug 9, 2016 by Andreas Reiffen
  
  Columnist Andreas Reiffen shares insights about price sensitivity and user behavior in Google Shopping, based on an analysis of 15,000 conversions across the German, UK and US markets.


• So we have 45 more characters in AdWords text ads… Now what?
  
  Aug 9, 2016 by Pauline Jakober
  
  Expanded text ads recently went live in AdWords, so what's the next step? Columnist Pauline Jakober explains how to strategically expand on your existing text ads when making the transition.


• Facebook is blocking ad blockers on desktop, but not on mobile
  
  Aug 9, 2016 by Tim Peterson
  
  People can no longer block ads on Facebook's desktop site, but they can block brands from using customer lists to target them with ads on Facebook.


• Twitter will open its storytelling product, Moments, to everyone
  
  Aug 9, 2016 by Tim Peterson
  
  Twitter Moments can be and should be more like an open version of Snapchat's Live Stories than another copy of Stories.


• The growing appeal of responsive-aware email design
  
  Aug 9, 2016 by Chad White
  
  Many brands are utilizing responsive design for their email marketing, but the production costs and skills needed to create fully responsive emails can sometimes be prohibitive. In these cases, columnist Chad White recommends responsive-aware design.


• The FTC disclosure guidelines: An in-depth exploration of what affiliates and merchants need to know
  
  Aug 9, 2016 by Rae Hoffman
  
  Confused about how the FTC's disclosure guidelines affect affiliate marketers and merchants? Columnist Rae Hoffman gives you a rundown of what the rules mean for you.
  
  



• Facebook tests streaming videos to TV using Apple's AirPlay, Google's Chromecast
  
  Aug 8, 2016 by Tim Peterson
  
  People can stream Facebook videos, including Live streams, to their TVs, which turns Facebook's app into a legitimate second screen.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google My Business Insights updates analytics while dropping Google+ source data


• FTC sues 1-800 Contacts over reciprocal, 'anti-competitive' PPC bidding agreements


• Google Now testing “Explore Interests” feature to make personal assistant app more personalized


• Here's an AdWords script to apply shared campaign negative lists everywhere


• Google injects more context into micro-moments


• Google Maps adds “Wi-fi only” feature & ability to save areas to SD card


• Google Search Console sending AMP notifications to encourage adoption

Online Marketing News From Around The Web:

Analytics

• As ABM Matures, Data Takes Center Stage, www.martechadvisor.com


• Data and Analytics: Three Key Steps to Successful Business Decisions, www.marketingprofs.com

Blogs & Blogging

• 5 blogging tips for your web shop, yoast.com


• Best Commenting Solutions for WordPress, www.wpexplorer.com


• Five Crucial Elements of a Great Blog Post, www.marketingprofs.com


• How I Got a Book Deal Through My Travel Blog, www.problogger.net

Business Issues

• Randstad to Buy Monster Worldwide for $429 Million, www.wsj.com


• Tim Cook On Apple's Values, Mistakes, And Seeing Around Corners, www.fastcompany.com


• Twitter Subletting Quarter of San Francisco Headquarters, adage.com

Content Marketing

• 10 Ways to Use Charts to Tell Better Stories, contently.com


• 3 Cutting-Edge Content Marketing Trends From Top Luxury Brands, contently.com


• How to Build a Content Marketing Practice in a Year: Lessons from Monster, contentmarketinginstitute.com

Conversion Optimization

• 10 CRO Truth Bombs That Will Change the Way You Think, moz.com


• 5 Overrated & Dangerous Conversion Tactics (and How to Think About Them), blog.crazyegg.com


• How Tweaking Your Microcopy Can Instantly Boost Your Conversions, blog.kissmetrics.com


• Supercharge Your B2B Conversions with White Papers, smallbiztrends.com


• Your Landing Page Has To Be Dedicated, www.ppchero.com

Copywriting, Design & Usability

• 'Ideas are nipped to death': Confessions of a black copywriter, digiday.com


• 3 Myths About The Future Of UX, www.fastcodesign.com


• 5 common mistakes in chatbot design, venturebeat.com


• 9 Dos and Don'ts for Writing Compelling, Clickable Headlines, www.toprankblog.com


• Developers “Own” The Code, So Shouldn't Designers “Own” The Experience?, www.smashingmagazine.com


• How To Find Work As A UX Freelancer, usabilitygeek.com


• Practical UX Design, www.uxmatters.com


• The Power of Excellent Design, www.webinknow.com

E-Commerce

• 5 Buy Online, Pick Up In-Store Platforms for Retailers, streetfightmag.com


• Alibaba Sees Growth in Advertising, Ecommerce Business, www.emarketer.com


• Can Jet.com (Finally) Get Walmart's E-Commerce Ops Moving?, www.cmswire.com


• eBay App Adds One Time Password, Touch ID, Android Wear Support, www.adweek.com


• eBay hires a former Apple exec to head B2C, www.internetretailer.com


• For Holiday Ecommerce Fulfillment, Success Starts in August, www.practicalecommerce.com


• Global high-end brands increasingly sell online in China, www.internetretailer.com


• How Wal-Mart's Jet acquisition will affect marketplace sellers, www.internetretailer.com


• Keep your e-commerce team inspired during the holiday season, www.internetretailer.com


• New ranking reveals Russia's top e-commerce sites, russiansearchmarketing.com

Email Marketing

• 5 Simple Touches that Deliver a Warm Welcome to New Email Subscribers, www.copyblogger.com


• Political Email Marketing: How the Candidates Have Used Email So Far, movableink.com

General Internet Marketing

• 10 Ways Brands Are Talking About the Olympics Without Saying “Olympics”, www.adweek.com


• 4 Steps to Creating Effective Buyer Personas, www.thunderactive.com


• An Essential Guide for All Businesses Wanting to Initiate an ABM Strategy for the First Time, www.martechadvisor.com


• Follow the Millennials: The Driving Force Behind Changes to SMB Marketing, www.adweek.com


• How great marketing can change the world, myemma.com


• Laughter Is Contagious: Use Humor to Make Your Brand Go Viral, smallbiztrends.com


• The Field Marketer's Pocket Dictionary: 7 Terms You Need to Know, blog.marketo.com

Internet Marketing Industry

• 1,450-Plus PetSmart Locations Turn to Mood Media's Music Solutions to Dazzle Pets, Parents Alike, www.businesswire.com


• Enterprise Marketing Survey 2016, clutch.co


• Ex-Microsoft and IDG Video Lead Joins Vibrant Media as VP Sales, East, www.vibrantmedia.com


• Infor Launches Exclusive Deal for Current Aprimo Customers, www.infor.com


• Madison Logic, the Global Leader in Account Based Marketing, Expands Activate ABM to Include Groundbreaking Measurement and Attribution Analytics, www.marketwired.com


• Madison Logic, the Global Leader in Account Based Marketing, Expands Activate ABM to Include Groundbreaking Measurement and Attribution Analytics, www.marketwired.com


• Say Hello to Social Listening by Simply Measured, simplymeasured.com


• Videotel Digital Announces Partnership with Turtle Beach to Offer Hypersound Directional Speakers with Their Interactive Solutions, www.prweb.com

MarTech

• 5 reasons chatbots will revolutionize the way we do business, venturebeat.com


• Adventures in Botsitting, adage.com


• How AI Brings a Human Touch to Your Marketing Automation, www.cmswire.com

Mobile/Local Marketing

• Building engaging and secure mobile apps, www.mobilecommercedaily.com


• How CNN juggles different mobile chat apps to cover the Olympics, digiday.com


• Pokemarketing: How App Marketers Can Replicate the Success of Pokemon Go, www.tune.com


• Pros & Cons of Mobile Campaign Segmentation, 3qdigital.com


• Tips for Effectively Geotargeting Your Subscribers, www.marketingprofs.com

Other Items

• Inbox by Gmail: Evolving the inbox to save you time, gmail.googleblog.com

Social Media

• 10 Creative Brands Making Instagram Stories Now, simplymeasured.com


• 16 Free Tools for Facebook Marketing, www.practicalecommerce.com


• 5 New Sites that Evolve the Concepts of Reddit, www.internetmarketingninjas.com


• A day in the life of… Head of EMEA Insights at LinkedIn Marketing Solutions, econsultancy.com


• Checklist for Outsourcing Your Social Media Efforts, www.portent.com


• Facebook Ads: The Complete, Always-Updated Guide, blog.bufferapp.com


• How Snapchat, Facebook and Instagram Are Reinventing Niche Marketing, www.adweek.com


• How Social Media Can Lead the Voice of Customer Initiatives, www.convinceandconvert.com


• How to Get Your Business on Snapchat in Four Steps, www.socialmediaexaminer.com


• How to Improve Brand Awareness with Snapchat, www.copypress.com


• How to Manage Your Facebook Ad Frequency, www.socialmediaexaminer.com


• Instagram is testing a “Save Draft” feature, techcrunch.com


• Instagram Marketing: It's Time Your Business Takes Action, www.searchenginejournal.com


• P&G to Scale Back Targeted Facebook Ads, www.wsj.com


• Pinterest For Marketing, www.searchenginepeople.com


• What's the Deal with Snapchat Memories?, www.socialmediaexplorer.com


• Why mobile Facebook ads are key for apparel maker Betabrand, www.internetretailer.com

Video

• How Channel 4 News grew its monthly Facebook video views to 200 million, digiday.com


• Twitter Video Ads Deliver Recall, Receptivity (Study), www.adweek.com