Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Will Twitter address its harassment issue?
Aug 11, 2016 by Tamar Weinberg
Twitter has seemed to enable harassment of the worst kind, causing BuzzFeed to respond. Will Twitter react? - Pinterest adds impression-based buys to its ad auction
Aug 11, 2016 by Tim Peterson
Pinterest is making it easier for brand advertisers, who care about attention and not so much clicks or shares, to buy its ads. - Adblock Plus says it has already beaten Facebook's ad block blocking tactics
Aug 11, 2016 by Greg Sterling
The cat and mouse game surrounding ad blocking is likely to continue and escalate. - How long has it been since Facebook changed its news feed algorithm?
Aug 11, 2016 by Tim Peterson
We decided to keep track of how long it's been since Facebook announced a change to its news feed algorithm. - Russia fines Google nearly $7MM for 'anticompetitive' app pre-install rules
Aug 11, 2016 by Greg Sterling
Google still has recourse to further appeals, but likelihood of success is small. - A CMO's View: How IHOP keeps winning the love & affection of its 3.5M Facebook fans
Aug 11, 2016 by Amy Gesenhues
IHOP CMO Kirk Thompson shares how his brand has gained a competitive advantage through its strategic Facebook marketing efforts. - Facebook's changing the news feed again to make it more “informative”
Aug 11, 2016 by Tim Peterson
Facebook's latest algorithm change likely means more cooking videos than cat videos and more newsy articles than fluffy listicles. Well, maybe. - SEO and the CMO: Communication and board room metrics that matter
Aug 11, 2016 by Jim Yu
Securing investment for SEO is a tough challenge, especially when CMOs don't fully understand the value of this channel. Columnist Jim Yu explains how SEOs can translate the data they track internally into metrics that matter to the C-suite. - Why agencies need to learn from the past and evolve
Aug 11, 2016 by Ian Bowden
SEO agencies need to place greater emphasis on user experience. But how can agencies make this transition? Columnist Ian Bowden believes we can learn from the recent shift to content marketing. - Xperiel announces cloud-based platform so marketers can build apps for the Internet of Things
Aug 11, 2016 by Barry Levine
The startup, led by engineers who created the tech behind Google Wallet, offers an app builder that it says is easy enough for a child to use. - Instagram's direct-response ads haven't totally clicked with advertisers
Aug 11, 2016 by Tim Peterson
Instagram's direct response efforts have had to endure perception problems, last-click limitations and the shadow of its parent company, Facebook. - Visa's story: When digital transformation begs for organizational change
Aug 11, 2016 by Nadine Dietz & Erica Seidel
Contributors Nadine Dietz and Erica Seidel interview Visa's North American marketing chief and discover how she cultivates “human Swiss Army knife” talent. - How to make your email marketing engaging to millennials
Aug 11, 2016 by Scott Heimes
How can email marketers engage millennials? Columnist Scott Heimes offers tips on how to grab the attention of millennial recipients and retain their trust. - FTC slams 1-800-Contacts' reciprocal PPC bidding agreements with 14 competitors
Aug 10, 2016 by Greg Sterling
Case may signal fundamental shift by the FTC toward companies that overreach in their trademark enforcement efforts or demands.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- The 2016 Search Engine Land Awards finalists are…
- The 4 daily habits of the most successful SEOs
- Why links are still the core authority signal in Google's algorithm
- Google Search Console reporting glitch shows no links for some webmasters
Online Marketing News From Around The Web:
Analytics
- Data Science Is The New Measurement: Unpacking The Consumer Journey, adexchanger.com
Blogs & Blogging
- Blog Live Chat – Should You Use It?, www.blogherald.com
- Your Blog is a Waste of Time, www.socialmediaexplorer.com
Business Issues
- Alphabet is one year old today, qz.com
- Google isn't safe from Yahoo's fate, techcrunch.com
Content Marketing
- 5 Ways to Maximize Audience Engagement with a Single Word: Easy, blog.kissmetrics.com
- 6 Questions to Ask for Powerful Testimonials, www.copyblogger.com
- 6 Tips For Content Storytelling, www.copypress.com
- Automate Content Marketing with Scoop.It Content Director, smallbiztrends.com
- Branded Content vs. Pre-Roll Ads: Which Channel Is More Effective?, www.marketingprofs.com
- Get Your Content House In Order, www.amyporterfield.com
- Here's How to Use Your Daily Habits For Writing Better Content in Less Time, moz.com
- How to Get the Most out of the Content You Curate, www.searchenginejournal.com
- My Numbers Are Fine – Do I Need to Invest in Content Marketing?, smallbiztrends.com
Conversion Optimization
- Top 10 tricks for maximizing holiday conversions, www.internetretailer.com
- How to Use Interactive Video to Double Your Conversions, www.convinceandconvert.com
Copywriting, Design & Usability
- Fix website or start new one, yoast.com
- How To Write Great Headlines For Facebook Readers, www.newswhip.com
- Mapping A Website's Strengths And Weaknesses With UX, usabilitygeek.com
- Pokemon Go And Its Impact On User Experience, usabilitygeek.com
Domaining
- Centuries-old companies both fail community gTLD test, domainincite.com
- Five Reasons Why an End User May not be buying your domain name, www.thedomains.com
- Google registers Stories.google domain name, domainnamewire.com
- Next new gTLD round could start sooner than expected, domainincite.com
E-Commerce
- Alibaba's June growth shatters analyst expectations, www.retaildive.com
- eBay taps into messaging app Tango for ads, www.internetretailer.com
- How e-retailers can discover their “blue ocean” of opportunity, www.internetretailer.com
- How Walmart's $3.3 Billion Push Into Ecommerce Affects You, multichannelmerchant.com
- Macy's, Inc. Outlines Moves to Drive Profitable Growth and Enhance Shareholder Value, www.businesswire.com
Email Marketing
- 3 Email Marketing Mistakes that are Hurting You, blog.marketo.com
- 3 Ways to Drive Growth through Email, www.martechadvisor.com
- The 2016 Retail Holiday Readiness Report, movableink.com
General Internet Marketing
- How to (Legally) Benefit from Olympic Buzz Without Being a Sponsor, www.cmswire.com
- Influencer Marketing 101 – How to Become a High Paid Influencer, www.searchenginepeople.com
- What Can Marketers and Advertisers Take from the Pokemon Go! Craze?, www.komarketingassociates.com
Internet Marketing Industry
- Boomtrain Launches “Boomtrain Messenger” in Beta, www.prnewswire.com
- Introducing the New ToneDen Engage, blog.toneden.io
- Rhiza Launches Rhizabot, First Virtual Assistant for Analytics, rhiza.com
- SourceKnowledge Launches Cloud-Based SaaS Platform Engage, www.marketwired.com
MarTech
- Bynder Nets $22M for 'Game-Changing' MarTech, www.cmswire.com
- Marketing Automation Systems Should Help Deepen Customer Relationships, www.marketingprofs.com
Mobile/Local Marketing
- 5 long-term takeaways from MobileBeat 2016, venturebeat.com
- A Beginner's Guide To Progressive Web Apps, www.smashingmagazine.com
- Best Practices: How to Use Apps to Drive Loyalty and Revenue, adage.com
- Fast Ad Landing Pages with AMP, amphtml.wordpress.com
- How to Encourage Reviews of Your Local Business, www.practicalecommerce.com
- Q2 2016 mobile site performance analysis benchmark report, www.mobilecommercedaily.com
- The Dior guide to selling luxury on WeChat, digiday.com
Social Media
- “A Honeypot For Assholes”: Inside Twitter's 10-Year Failure To Stop Harassment, www.buzzfeed.com
- 4 Ways to Improve Your Facebook Ad Campaigns, www.socialmediaexaminer.com
- 5 Ways You Can Grow Your Instagram Account Without Ads, simplymeasured.com
- 6 Tips for Successful Twitter Marketing, www.searchenginejournal.com
- 6 Ways Brands Can Automate Updates on Local Facebook Pages, streetfightmag.com
- Advice for Snapchat from the world's first Pokemon Go master, techcrunch.com
- All You Need To Know About How Small Business Should Handle Social Media, www.blogherald.com
- Amplify your content with social, adsense.googleblog.com
- Clearly Snapchat Doesn't Get What's Wrong With Yellowface, www.wired.com
- Facebook Custom Audience Segments Are Your Friends, 3qdigital.com
- How Pinterest harnesses the power of A.I. to transform the Buy It Now experience, venturebeat.com
- How Your Homepage Can Help Content “Go Viral” on Social, blog.parsely.com
- Snapchat or Instagram: Where Does Your Brand Fit?, www.socialmediaexplorer.com
- Sources: Twitter CEO Dick Costolo Secretly Censored Abusive Responses To President Obama, www.buzzfeed.com
- Street Art Comes Alive with #InstawalkRio, media.fb.com
- The Summer Olympics Are Not Winning Gold on Social Media, www.adweek.com
- Tips for a Great Campaign: Be Bold, www.socialbakers.com
- Tips for Creating Standout Social Media Campaigns During the 2016 Rio Olympics, www.martechadvisor.com
- Watch out Snapchat, A Monster is Lurking, www.socialmediaexplorer.com
- Why Brands Need to Take Notice of Instagram Stories, tubularinsights.com
- Why Snapchat Is Here to Stay, www.adweek.com
Video
- 6 Video Marketing Tips to Maximize Your Impact, www.socialmediaexaminer.com
- A Modern-Day Marketer's Guide to Creating Epic Video Marketing Content, blog.bufferapp.com
- Context key in online video advertising, www.mobilecommercedaily.com
- Facebook Live is Shaking Up Social Media, www.martechadvisor.com
- New Video Metrics: Understand the Audience and Engagement of Your Facebook Videos, media.fb.com
- Some US Marketers Are Already Eager to Invest in Live Stream Video, www.emarketer.com
- This Company Is Creating Branded Highlight Videos for Canada's Olympic Coverage, www.adweek.com
- VR Content Marketing Experiences, www.koozai.com
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