SoulCycle's high-energy, candlelit, spiritual workouts have grown into a national phenomenon. What would you pay to feel part of it?
SoulCycle's high-energy, candlelit, spiritual workouts have grown into a national phenomenon. What would you pay to feel part of it?
On a recent Monday evening, around 60 of the most formidably fit and relentlessly upbeat residents of Washington, D.C., filter into a white-walled studio space and hop onto shiny rows of yellow-and-gray exercise bikes. They insert their cleated shoes into the pedals with satisfying little snicks, and soon the whirring sound of dozens of spinning flywheels fills the grapefruit-scented room, one wall of which is emblazoned with a long mantra that includes the words CHANGE YOUR BODY, TAKE YOUR JOURNEY. Women (in spandex capris and tank tops, their hair gathered in topknots) outnumber men (muscle tees and shorts), and almost everyone sports a logo in the shape of a wheel or a skull-and-crossbones on at least one item of clothing. Laurie Cole, a veteran instructor who has flown in today from Los Angeles to lead the ride, plunges the studio into candlelit darkness and cues up Sia's "One Million Bullets," the first song of a playlist she stitched together during the flight. It roars from the speakers at nightclub volume.
No comments:
Post a Comment