With over 1 billion views, the year-old network for "young millennials" is changing the business—and the tenor—of sports programming.
A high school senior is profiled for her perseverance as a soccer player, musician, and volunteer; two dudes compete in an increasingly difficult dart-throwing competition; NASCAR stars admit to peeing in their race cars. These are among the most recent short-form videos posted to The Whistle Sports Network, a content hub for young people that passed 1 billion views just eight months after launching on January 1, 2014. Whistle Sports' 9.3 million subscribers makes it the largest sports destination on YouTube, followed by the NBA's channel at just under 6 million.
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