New delivery and takeout service are part of Amazon Local app and website.
Amazon is obsessed with same-day delivery services. The company firmly thinks its key is having Prime customers buy as many retail items as they possibly need on Amazon. Fast Company's J.J. McCorvey found this to be the case in a feature on CEO Jeff Bezos:
Robbie Schwietzer, VP of Prime, is more candid than his boss when explaining Prime's true purpose: "Once you become a Prime member, your human nature takes over. You want to leverage your $79 as much as possible," he says. "Not only do you buy more, but you buy in a broader set of categories. You discover all the selections we have that you otherwise wouldn't have thought to look to Amazon for." And what you buy at Amazon you won't buy from your local retailer.
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