Thursday, February 19, 2015

How Japan's Line App Became A Culture-Changing, Revenue-Generating Phenomenon

It's already a powerhouse in messaging, entertainment, and merchandise, with payments and more on the way. Next stop: America.

When the young people of Tokyo want to go shopping, they head for Harajuku. A fabled wellspring of youth culture, the neighborhood offers international retail chains on its main streets and tiny purveyors of bleeding-edge fashion in its back alleys. On this Saturday morning in mid-December, a throng of extremely excited twentysomething men and women crowd into the grand opening of a 1,700-square-foot shop located across the street from H&M and Forever 21. As they enter the store, they're greeted by two costumed characters: a deadpan bear and an exuberant rabbit.

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