The troubled water carbonator company is repositioning its brand, downplaying the "soda" and aiming instead to win the water market.
The streets outside the Gramercy Park Hotel were hushed and still as New York tumbled into a whiteout on the eve of winter storm Juno. But in the hotel's penthouse bar, cosy with red velvet curtains and brown leather armchairs, the conversation was humming, the glasses clinking, and the drinks disappearing—just not the drinks you might expect.
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