Wednesday, February 4, 2015

Never Rent An Ugly Tux Again: These Startups Want To Disrupt Men's Wearhouse

The Black Tux and Combatant Gentlemen are trying to drag men's suiting into the 21st century. Can we finally say goodbye to frumpy tuxes?

To hear men describe it, renting a tuxedo the old-fashioned way is hell. When Patrick Coyne went to Men's Wearhouse to get a tuxedo for his friend Andrew Blackmon's Santa Barbara wedding, he was astounded by the process. "Some guy measured me and was like, 'You're good to go,'" he explained. "Do I try anything on?" the 25-year-old business school grad asked. Apparently not. The first time he donned his groomsman attire was the day of the wedding, and frankly, the $250 outfit looked terrible. "I looked like an idiot," he said.

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