CEO Dick Costolo is opting for brutal honesty as he fights for his company and his job.
2014 was a tough year for Twitter: While rival Facebook hit its groove with mobile advertising, the tweet-based social network struggled to arrive at a product strategy that hooks and retains new users. Twitter CEO Dick Costolo, on the defensive, attempted to placate skeptical investors in November by acknowledging the company's failures and outlining an ambitious list of new product initiatives.
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