Monday, March 23, 2015

Inside Gap's Plan To Get Back into Your Drawers

Gap's new CEO Art Peck knows that the first step toward regaining its iconic reputation is making clothes people actually want to wear.

Defeat, it turns out, smells a lot like cinnamon rolls. On a Saturday afternoon in January, the cheap-caloried aroma of Cinnabon permeates New Jersey's two-story Livingston Mall, distracting visitors from an increasingly visible reality.

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