Fast Company talks with the founder of SXSW's "it" app of the year—the morning after Twitter threw a major kink in his plans.
Ben Rubin, the cofounder of the streaming social video app Meerkat, had just arrived at SXSW in Austin, TX., started handing out bright yellow T-shirts, and was enjoying his app's massive buzz when he got the call. It was from Twitter: They wanted to let him know that Meerkat's access to the Twitter graph was being limited within the next two hours.
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