To fulfill their potential, designer should create conditions for proactive, not reactive, thinking, argues Paddy Harrington.
The business of design tends to be project focused. A task is established, and a designer is hired to complete it. Usually a company or organization, with a distinct need, commissions those projects. Ultimately, the world's great designers and architects are known for the work they have completed for others. It's the business-as-usual of design. It's an incredibly rare thing to find designers who instigated their own project.
No comments:
Post a Comment