Siegel+Gale, Moving Brands, Chermayeff, Geismar, & Haviv, and Doyle Partners weigh in. Verdict: they dig it. Wait... what?
On Sunday, a day before officially announcing his bid for the 2016 U.S. presidential election, former Florida governor Jeb Bush tweeted an image of his new campaign logo. Designed by GOP consultant Mike Murphy (who only seems to have one gear in his logo design transmission), the Jeb! logo is a variant of the same design that Bush used when he was elected governor of Florida in 1998. Does it work, or is it another Marco Rubio-sized disaster?
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