Marketing Day: Domain Survey From ICANN, Google Blames Declining CPCs On YouTube & More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• 46 Percent Of Internet Users Are Aware Of New Domain Extensions [Survey]
  ICANN-sponsored survey reveals that legacy domains like .com have more than double the awareness of new extensions like .email and .club.
• Google: YouTube Has Been The Cause Of Declining CPCs This Whole Time
  Google executive explains that YouTube has been the cause of negative CPC growth long before last quarter.
• Google Brings YouTube Brand Lift Measurement To Mobile, Adds Metrics
  Metrics aim to capture ad impact along the customer journey.
• Yahoo Opens Up To Third-Party Measurement For Fraud, Viewability
  Brands can choose their own tool to verify viewability and fraud rates.
• Google’s European President Brittin Undertakes New Charm Offensive
  Google seems to be striking a more humble and conciliatory tone in Europe — out of necessity.
• This Lacoste Interactive Tennis Match Doubles As An E-commerce Clothing Site
  The French fashion brand’s “lookbook” lets you interact with a group of male models using a tennis ball on the screen.
• How To Create A Website’s Nomenclature (Or Labeling System) For Online Findability
  How can you develop and maintain a clear, sustainable website labeling system? Columnist Shari Thurow shares her tips and best practices.
• The Cost Of Keeping A Brand Advocate Onboard And Engaged
  Columnist Jason Warnock explains how to maintain long-term relationships with your customers and ensure you’ve enough budget to keep them engaged.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• How to Identify The Impact Of Mobilegeddon & Future Mobile Algorithm Updates
• Bing Ads Account Home Page Gets A Total Refresh
• Search In Pics: Matt Cutts At Google I/O, Google Maps Bus & Android Bush
• AdWords MCCs Get Cross-Account Campaign Management & Reporting
• Paid & Organic Approaches To Dig Deeper With An SEO Keyword That’s Working

Online Marketing News From Around The Web:

Blogs & Blogging

• 9 Ways to Get More Traffic from Guest Blogging, www.convinceandconvert.com
• How a Blog Launched a Movement, www.socialmediaexaminer.com
• How to Use Your Blog to Connect With Your Audience, www.blogherald.com
• How To Write High Impact Blog Posts, www.searchenginepeople.com

Content Marketing

• 10 Questions You Need to Ask Your Next Content Marketing Vendor, contently.com
• 3 Ways You Can Leap the Hurdles of Creating Content at a Finance Company, contently.com
• 8 Content Marketing Mistakes to Avoid, www.cmswire.com
• 8 Nonobvious Tips to Promote Your Content, contentmarketinginstitute.com
• How to Use Visual Content to Drive Traffic, Shares and Sales, www.amyporterfield.com

Conversion Optimization

• 10 Fill-In-The-Blank Headlines That Convert, blog.crazyegg.com

Copywriting, Design & Usability

• 5 User-Centered Design Principles From Top Tech Companies, www.usertesting.com
• Effective Logo Design, Part 1: Symbols, Metaphors, Intuition, www.smashingmagazine.com
• Why Responsive Design is More Important Than Ever, www.convinceandconvert.com

Domaining

• Are new gTLD registries ripping off brands with unfair sunrise fees?, domainincite.com
• New gTLD trade group launches, domainincite.com
• Should I Use Relative or Absolute URLs?, moz.com
• This Airline Made a URL Entirely of Emojis, and 1,600 People Managed to Type It In, www.adweek.com

E-Commerce

• 6 Ways to Create Product Descriptions That Destroy Sales, blog.kissmetrics.com
• Eliminate Checkout Frustration with Custom Error Messages, www.practicalecommerce.com

Email Marketing

• 5 things to Keep in Mind in your Email Marketing Strategy, www.martechadvisor.com
• 50 Summer Subject Lines + Tips to Write Sunny Subject Lines, www.verticalresponse.com
• How to use Lightbox Forms the right way to capture more emails, myemma.com
• Re-Engage Your Customers with Reactivation Campaigns!, blog.marketo.com
• Steps to Mitigate Email Risk, www.cmswire.com
• Why You Should Turn Your Social Media Fans and Followers Into Email Subscribers, www.marketingprofs.com

General Internet Marketin

• 5 Digital Marketing Trends That Will Disrupt Your Business, www.jeffbullas.com
• Cross Channel And Multichannel: Fraternal, Not Identical, Twins, adexchanger.com
• Investing in Testing? These Traps Can Cost You Dearly, blog.returnpath.com
• Is online advertising soon going to look like Wall Street?, econsultancy.com

Internet Marketing Industry

• Komoona Wants To Reroute All RTB Demand To One Platform, www.mediapost.com
• Wayin Study: Marketers Leveraging Real-Time Marketing See Positive Revenue ROI, www.prweb.com
• New Facebook Ads Tool for Small Business Marketers: Pagemodo Ads, www.webs.com
• SlimCut Media launches iPhone outstream video ads, www.slimcutmedia.com
• SoMedia Offers Free Video Ads to Facebook Advertisers and Launches Video Ad Production Program, corporate.somedia.net
• Viewster and AerServ partner to boost mobile business, www.thedrum.com

Mobile/Local Marketing

• Google is betting its app store will be a ticket back into China, qz.com
• In ‘year of Apple Pay’, many top retailers remain skeptical, www.reuters.com
• Tablets Lose Their Luster at This Year’s Computex Trade Show, blogs.wsj.com
• Tomorrowland: How AOL’s Digital City Foreshadowed More Than the Future of Local, streetfightmag.com
• You Must Build A Boat Sails Onto iOS, Android, www.adweek.com

Social Media

• 2015 Pinterest Stats, www.getelastic.com
• 4 Must-Haves in your Social Media Crisis Management Plan, www.martechadvisor.com
• 5 Tips for Ending Your Social Strategy Struggles, simplymeasured.com
• 6 Free Social Media Tools for Startups, www.ducttapemarketing.com
• Coke’s New Twitter Ads Call Out Viewers by Name, www.adweek.com
• Facebook Instant Articles and Publishing’s Distributed Future, www.cmswire.com
• Facebook Messenger Users Can Now Send Maps to Share Locations, www.adweek.com
• How a new retail brand crowdsourced its social campaign, digiday.com
• How Panasonic USA Boosted Twitter Engagement by 457% in One Day, simplymeasured.com
• Improving Your Facebook Reach, blog.kissmetrics.com
• Marketers Still Struggle to Measure Social ROI, www.adweek.com
• Mercedes-Benz: Ahead Of The Innovation Curve On Social, www.socialbakers.com
• The Different Facebook Bid Types and When to Use Them, 3qdigital.com
• The Rise of ‘YouthNation’ and How to Use Instagram to Reach Millennials, www.marketingprofs.com

Video

• Apple now dominates consumer digital video viewing, says new Adobe report, thenextweb.com
• Here’s Why Mobile Video Is Confusing and Scares Advertisers, www.adweek.com
• How to Add Tags to Multiple YouTube Videos in Video Manager, www.reelseo.com
• Shoppable YouTube videos blend mobile inspiration, mcommerce for Williams-Sonoma, www.mobilecommercedaily.com
• The Completion Rate Is Still A Viable Video Performance Metric, adexchanger.com

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