Marketing Day: Twitter’s Costolo Stepping Down, Social Media Software Guide & More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Twitter CEO Dick Costolo Stepping Down, Jack Dorsey Named Interim CEO
  Dorsey takes over on July 1. A search for a permanent replacement is underway.
• Making The Move From CMO To President: Domino’s Russell Weiner Shares Challenges & Rewards Of New Role
  The one-time CMO says he now has an even greater appreciation for the effect of marketing initiatives on store operations.
• San Diego Zoo Takes Southern Californians On Safari Without Leaving The State
  The world-renowned zoo promotes itself to folks within driving distance with a stunt and advertising support.
• Enterprise Social Media Management Software Marketer’s Guide- Updated for 2015
  Does your company need social media management software?
• Blockbuster Examples Of How Answering Customers’ Questions Makes Them Way More Willing To Convert
  If you can successfully answer your customers’ questions, then you will gain a powerful advantage in conversion optimization, says columnist Jeremy Smith.
• Scaling Programmatic Advertising With Dynamic Ads
  Collecting data is easy — finding smart ways to use it to deliver better, more compelling ads to customers is much more difficult. That’s where dynamic ads come in, as columnist Matt Ackley explains.
• 7 Things CMOs Should Know About Attribution
  If your knowledge of marketing attribution is murky, you’re not alone. Columnist Scott Rayden lays out the key points every CMO should understand.
• IAB: US Digital Ad Spend Jumps 16% To Top $13.3 Billion In Q1 2015
  Another record-breaking quarter for US digital ad spending.
• How Social Signals Affect Brand Perception – Takeaways From SMX Advanced 2015
  Columnist Mark Traphagen recaps a talk at SMX Advanced by Microsoft’s Lin Huang, who explains how social influencers can provide brand insight.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Bing Ads Launches Yahoo Click Volume Numbers, To Be Updated Weekly
• Dynamic Advertising: The Key To Scaling Personalized Ads
• 12 Elements Of A Solid SEO Contract
• Getting Creative With PPC Ad Copy & Testing
• What Happened To Dinosaurs? Google’s Direct Answer Gives Non-Scientific Theory From Religious Site

Online Marketing News From Around The Web:

Analytics

• 6 metrics that reveal more than clicks, www.ragan.com
• Use a Cookbook Approach to Make Data Mining Easy-Peasy, www.marketingprofs.com

Business Issues

• Dan Doctoroff and Google Announce Sidewalk Labs, www.sidewalkinc.com
• Marketo opens high-tech Global R&D and Innovation Center in Israel, www.martechadvisor.com
• TubeMogul’s Follow-On Stock Offering Valued At $82.9M, adexchanger.com
• What Apple’s Tim Cook Overlooked in His Defense of Privacy, www.nytimes.com

Content Marketing

• 5 Tips for Starting a Content Marketing Program on a Budget, www.adknowledge.com
• 5 Ways to Translate Your Content Marketing Goals into KPIs, contentmarketinginstitute.com
• Content Marketing Tips: Image Standards For The Top 7 Social Networks, www.jeffbullas.com
• Dealing With Redundant, Out-Of-Date and Trivial (ROT) Content, www.smashingmagazine.com
• Effectively Telling Your Business Story, www.compukol.com
• Here’s Why Nobody Reads Your Content, dejanseo.com.au
• How cinemagraphs are helping brands break away from static content, econsultancy.com
• How To Improve Your Content Development Process, www.convinceandconvert.com
• Storytelling 101 from the founder of the Moth: Be vulnerable, digiday.com
• What type of content should a cornerstone article be?, yoast.com
• Where Social Media and SEO Fit in Today’s Content Marketing Mix, www.toprankblog.com

Conversion Optimization

• 3 Secrets for a High-Converting Webinar Landing Page, blog.crazyegg.com
• 5 Strategies to Improve Your Website Conversions, www.convinceandconvert.com
• How to Decrease Bounce Rate on Your WordPress Site, www.wpexplorer.com

Copywriting, Design & Usability

• How to Build Your Website Like a Supermarket, www.convinceandconvert.com
• What’s Different About User Experience Design for the Internet of Things?, uxmag.com

Domaining

• Canada responds to ICANN about .Sucks, domainnamewire.com
• ICANN Compliance probing Hunger Games domain, domainincite.com
• Irish Businesses Will Soon Be Able to register two letter .ie domains, www.thedomains.com
• Should you jump on Google’s Upgraded URLs early? YES!, 3qdigital.com

E-Commerce

• 9 Marketplace Alternatives to Amazon and Ebay, www.practicalecommerce.com
• Alibaba’s chairman tells U.S. businesses: You can sell almost anything online in China, www.internetretailer.com
• EU Competition Watchdog Investigates Amazon Over Electronic-Books Business, www.wsj.com
• How Often Do Digital Shoppers in the Nordics Press ‘Buy’?, www.emarketer.com
• Kohl’s Expands Marketing Chief Role to Merchandising, adage.com
• Retailers: What is multichannel attribution, anyway?, digiday.com

Email Marketing

• 3 Tips to Extend Your Email Reach with Social Sharing, www.verticalresponse.com
• How to Train and Motivate Your Staff to Grow Your Email List, blogs.constantcontact.com
• How UK Consumers Use Email in 2015, blog.movableink.com
• Why You Should Stop Using a Shared IP Address, blog.returnpath.com

General Internet Marketing

• Are Loyalty Programs SMBs’ Best Friend?, blog.biakelsey.com
• How Madison Avenue Can Stop Funding Piracy, www.mediapost.com
• How Traveling the World Can Reframe Your Marketing Perspective, www.socialmediaexplorer.com

MarTech

• Ad Tech Salespeople Need A Common Parlance For Brands, adexchanger.com

Mobile/Local Marketing

• 5 tips to battle mobile advertising fraud, www.mobilecommercedaily.com
• How Mobile Marketing is Like Online Dating, smallbiztrends.com
• Mobile Marketing: Ask for Permissions from Subscribers, blog.marketo.com
• Putting Smart Watch Adoption in Perspective, www.emarketer.com
• Q&A: How Domino’s Tweet to Order, virtual assistant drive mobile sales, www.mobilecommercedaily.com
• Top 12 Key Performance Indicators for Maximizing Mobile App Revenue, www.adweek.com
• Twitch rolls out a private-message system called Whisper, www.engadget.com
• Yahoo’s First Mobile Developer Meetup in India, yahoodevelopers.tumblr.com

Social Media

• 3 Big Social Media Trends That Are About to Blow Up, simplymeasured.com
• 8 LinkedIn Marketing Tips From the Experts, www.socialmediaexaminer.com
• Brands Jump on Twitter to Bring Back 90’s Nostalgia, www.adweek.com
• Facebook Fights Startups Over Names, www.wsj.com
• Facebook Growing Slow In Europe; Twitter Adds New Targeting Options, adexchanger.com
• Facebook is the Biggest Social Channel for U.S. Women During Women’s World Cup, www.adweek.com
• Five ways to use social proof online, econsultancy.com
• How Shinola, Garrett Popcorn decide which social platforms to be on, digiday.com
• New autos research: Real shoppers show real intent in real time, www.Twitter.com
• Pinterest: Do We Need Another ‘Buy’ Button?, www.cmswire.com
• Presidential Candidate Hillary Clinton Debuts on Instagram With a Joke, www.adweek.com
• These 10 Foodies Have Grown the Strongest Engagement on Instagram, www.adweek.com
• Three Tactics and a Bunch of Content Tools You Can Use in Social Media Campaigns, www.marketingprofs.com
• Twitter Plans to Double Singapore Staff, www.wsj.com
• The Next Chapter Connecting Social to the Rest of Media, www.unifiedsocial.com
• Why LinkedIn is the Best Place to Publish, blog.linkedin.com

Video

• Amazon job listing suggests company could soon launch live video shows, www.usatoday.com
• By 2019, 80% of the World’s Internet Traffic Will Be Video, www.reelseo.com
• Coca-Cola exec: YouTube stars are the new Hollywood celebrities, www.mobilecommercedaily.com
• How brands can use Periscope and Meerkat, econsultancy.com
• Meerkat Reimagines Live Video Branding With CMT and Mountain Dew, www.adweek.com
• YouTube 360 Degree Video: A Quick & Handy How-to Guide, www.reelseo.com

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