App-development firm Piper's products are pointless without a critical mass of users. So it picked a small city where it could make one.
After Apple introduced iBeacon in 2013, it was easy to imagine how the platform, which allowed anyone to use low-power Bluetooth to communicate with nearby phones, could tie digital interactions to the physical world. We would buy concert tickets after receiving a message from a beacon placed near a concert poster, read about art in messages that popped onto our phones as we passed murals, and receive personalized maps to find items on our shopping lists at Walmart. "It sounds absurd, but it's true: Here we are in 2013, and one of the most exciting things going on in consumer technology is Bluetooth," wrote Wired soon after the launch.
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