Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- EFF Launches New Do Not Track Standard With Coalition Of Web Companies
New standard works in tandem with privacy software with the aim of preventing sites from tracking users’ internet activity. - Placed’s New Revenue Tracker Monitors Mobile Ad Impact On In-Store Sales
A recent survey by xAd indicated that a lack of clear ROI was holding some marketers back from a more aggressive use of mobile advertising and location-based mobile ads in particular. - For Potent Email Campaigns, Timing Is Everything
The time of day at which you send out an email can have a huge impact on whether or not your recipients click on it. Columnist Eric Dezendorf helps you figure out how to test and find that sweet spot. - Planning Email For When It’s Seen, Not When It’s Sent
Columnist Jose Cebrian envisions a future in which email is truly relevant and acts on the data at the time of open — but to get to that point, you must jump the hurdles along the way. - How To Compel Your Audience To Click: 4 Custom Tools For Vastly Improving Your Sales
How do you generate more clicks? Hint: personalization. Columnist Steve Olenski discusses three custom tools that will help you create an irresistible offer and engage your audience. - Facebook Lessens News Feed Impact Of “Hide” Button Clicks By Active Hiders
A shift in the way that some “hides” will factor into the News Feed algorithm may affect certain metrics within Facebook Insights.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- AdStage Now Supports Google Shopping Campaigns Management
- How Google Beacons Could Transform Local Business
- HERE Maps Sale Confirmed, German Car Makers Will Continue To License Platform
- Google Search Analytics Report Data Missing; Google Working On A Fix
- Google Hires More SEOs
- The Locals Take On Google’s Home Service Ads
- AdWords Adds Bulk Uploads For Shopping Campaigns
- Yahoo Buys Social Commerce Site Polyvore
Online Marketing News From Around The Web:
Blogs & Blogging
- 10 Tips to Become a Blogging Rockstar and Succeed at Business, smallbiztrends.com
- 7 Steps to Optimize Your Blog Posts Like a Pro, www.ducttapemarketing.com
- How To Decide If You Need Blog Writing Help, pushingsocial.com
- Thinking of Quitting Blogging? The Tale of One Blogger Who Did (and What Happened Next!), www.problogger.net
Business Issues
- Apple is testing a Siri voicemail transcription service, www.businessinsider.com
- German Carmakers Buy Nokia’s Mapping Unit for $3 Billion, New York Times
- Intel Doubles Up on Hiring Women and Minorities, blogs.wsj.com
- TechGirls Visit Yahoo DC, yahoopolicy.tumblr.com
Content Marketing
- 16 Irreplaceable Tools For Content Marketers To Make Your Content Unique, www.jeffbullas.com
- 4 Ways to Build Content Marketing Authority with SlideShare, www.toprankblog.com
- 7 outreach fails all content marketers should avoid, www.stateofdigital.com
- B2B Content Strategies Have Room for Improvement, www.emarketer.com
- Interactive content hits a milestone in The Great Content Wars, chiefmartec.com
- Produce Great Content with a Small Marketing Budget, www.searchenginejournal.com
- The Unstoppable Rise of the Digital Content Creator, www.copyblogger.com
- This Business Storytelling Tool Helps You Tell Better Stories, www.annhandley.com
- Your Customers Like Long-Form Content Much More Than You Think They Do, www.marketingprofs.com
Conversion Optimization
- 100+ Essential CRO Terms To Help You Conquer Conversion, vwo.com
- Quick Tips to Optimize Your Website’s Landing Page, www.martechadvisor.com
- Seven Tips to Optimally Organize Your Pricing Page for Conversions, www.marketingprofs.com
- The Science of a Powerful, Clickable Call to Action, blog.crazyegg.com
- What’s a Good Conversion Rate?, conversionxl.com
- What’s Your Conversion Rate by Channel?, blog.marketo.com
Copywriting, Design & Usability
- 7 UX Principles for Building Higher-Converting Landing Pages, unbounce.com
- Testing, Testing… User Testing?, www.ppchero.com
- Unleashing Mobile Gesture UX, usabilitygeek.com
- What happens when you design your website for users and not for Google?, www.branded3.com
Display & Contextual Advertising
- The Death Of The Banner Has Been Greatly Exaggerated, www.cmo.com
Domaining
- Fed Court of Appeals Affirms Dismal Of Name.Space’s Claim Against ICANN’s New gTlD Program, www.thedomains.com
E-Commerce
- 5 Name-Your-Price Platforms for Local Merchants, streetfightmag.com
- A Random (8-year) Walk in Ecommerce, www.practicalecommerce.com
- Amazon Cuts Down On Prime Members Sharing Their Benefits, techcrunch.com
- AO.com: The best ecommerce experience available online?, econsultancy.com
- Build Your B2B eCommerce Platform Around the People Keeping You in Business, www.internetretailer.com
- E-retailers can curb cart abandonment with discounts and fewer hiccups, www.internetretailer.com
- How Walmart.com differentiates from Amazon, digiday.com
- Snapdeal, One Of India’s Largest E-Commerce Players, Reportedly Gets $500M From Alibaba, Foxconn And SoftBank, techcrunch.com
Email Marketing
- 3 Tips for Growing Your Email List on Social Media, blogs.constantcontact.com
- Email Marketers Must Be Portfolio Managers, adexchanger.com
- Holiday and Back-to-School Email Benchmarks, www.marketingprofs.com
- Improve Your Email Content With a 7-Minute Workout Routine, contentmarketinginstitute.com
- Why the Future of Email Marketing is Hyperlocal, blog.movableink.com
General Internet Marketing
- 7 Financially Smart Digital Marketing Strategies To Invest A Growing Budget On, www.socialbro.com
- If You’re Not Paying Attention to Your Influencers, You’re Burning Money, www.adweek.com
- Why cost-per-human should be the new currency in digital advertising, venturebeat.com
- Why real-time marketing is critical to the modern brand, econsultancy.com
Internet Marketing Industry
- Reputation Institute Launches New Global Reputation Tracker Service, www.prnewswire.com
MarTech
- Uber Happy: The Necessity of MarTech Convergence, www.cmswire.com
Mobile/Local Marketing
- YourMoji Brings Unique Content Directly to Your Keyboard, www.prnewswire.com
- How brands can add consumer value to wearables, digiday.com
- Mobile Creative Takes A Village, adexchanger.com
- Mobile payments leap forward but fall short on benefits for merchants, www.mobilecommercedaily.com
- Tablet shipments drop again amid shrinking market demand, www.zdnet.com
- The Formula for Efficient Mobile Marketing, www.searchenginejournal.com
Social Media
- LinkedIn Starts Building a Syndicated Content Network, recode.net
- 5 Ways to Take Advantage of Google/Twitter Partnership, blog.kissmetrics.com
- A Conversation With Michael Lopp, Pinterest’s Head Of Engineering, techcrunch.com
- How Facebook just made mobile lead gen a lot more affordable, 3qdigital.com
- How Brands are Adjusting to the Maturing Social Media Market, www.socialmediaexplorer.com
- How One Social Campaign Drives Engagement Beyond the Screen, www.convinceandconvert.com
- How to Create Facebook Ads That Stand Out Using Power Editor, www.socialmediaexaminer.com
- How to Hire a Social Media Manager: The 12 Essential Habits, blog.bufferapp.com
- How to Use Twitter’s Vine To Promote Your Business, www.verticalresponse.com
- Inside the sad, expensive failure of Google+, mashable.com
- Is Twitter in Trouble?, blog.similarweb.com
- Making the Most of Your Social Content, www.compukol.com
- Pinterest: How to Run an Effective Promoted Pins Campaign on a Budget, www.socialmediatoday.com
- Pixel Perfect: Image Qualities That Drive Engagement on Instagram, www.marketingprofs.com
- Why Negative Social Proof Does More Harm Than You Think, www.convinceandconvert.com
Video
- Can Marketers Keep Up with Memes and Trends on Vine?, www.adweek.com
- Facebook & Twitter: Video Marketers Need to Treat Them Differently, www.reelseo.com
- How Yahoo and AOL measure up in live video news, digiday.com
- Theft, Lies, and Facebook Video, medium.com
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