Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.
From Marketing Land:
- Levi’s Partners With 6 Rising Musicians And Encourages Fans To Share Their #LiveInLevis Style
Venerable jeans brand Levi’s continues its hip, street-smart campaign positioning its clothing as a lifestyle brand for the next generation. - Twitter Publishes 122-Page Customer Service Playbook For Brands
Fewer than 30% of questions to brands on Twitter were answered in Q2 of 2015. Twitter’s new guide will help businesses do better and cut their customer service costs. - The Mobile Opportunity for Local and Multi-Location Businesses- August 11 Webcast
Stop struggling with desktop optimization — the real action now and in future is in mobile. - Majority Of Email Opens Are Mobile But Most Conversions On The Desktop
Movable Ink’s Q2 “US Consumer Device Preference Report” provides additional nuance on top of basic insight. - As Amazon Dominates Marketplace Sales, Online Retailers Express Some Concern Over Its Market Share
Retailers in the UK and US say Amazon continues to generate the highest sales volume among marketplaces in ChannelAdvisor’s survey on e-commerce trends. - Are You Measuring The Real Impact Of Your Content Marketing?
So your content is getting a lot of buzz — but is it leaving a lasting impression? Columnist Christoph C. Cemper shows how to look beyond the noise and find the metrics that really matter. - 6 Neuromarketing Principles That Are Always True
The field of neuromarketing may be new terrain for many marketers, but columnist Jeremy Smith helps you understand the principles behind it and how they can impact your conversion rate. - 7 Things CMOs Need To Know About Paid Social
With all the new ad types and emerging channels, do you know where your paid social dollars are going? Columnist Scott Rayden tells you what you need to know to ensure you’re reaching your goals. - New Ads Section For Publishers In Google Analytics Coming
New publisher section will include AdSense and new Ad Exchange reporting. - The New Google Plus: Will Tighter Focus Lead To Success?
It’s been a rough ride for Google+. Columnist Mark Traphagen delves into the early vision for the social network, what has emerged from those changes, and what the new direction will mean for marketers. - Facebook Thrives, Pinterest Lags As Driver Of E-Commerce Sales Conversions [Survey]
Facebook was the top converting channel for 64% of online retailers in the US and UK, according to a survey by ChannelAdvisors. Only 5% said the same about Pinterest. - Bring Back The ROI To Your Social Media Campaigns By Attending SocialPro. See The Agenda!
The key to amplifying exceptional customer experiences is to deliver great content and customer service. Doing this requires keeping up with the latest social media platform trends, governance, best practices and analytics. We make this simple for you at SocialPro. - Unmetric Launches “Sense,” A Mobile App To Track Competitors On Social Media
New app displays Facebook, Twitter and Instagram posts selected from a database of 35,000 brands across 25 industry sectors. - Twitter Targeting by Events: Psychographic Targeting Hot House
Welcome to the Psychographic Targeting Hot House series, a column that originally appeared weekly on aimClear blog. Because of the popularity among our readers, we’ve partnered with Third Door Media, publisher of Search Engine Land and Marketing Land, to bring you this weekly column. - Slick New AdWords Report Editor Is Rolling Out With Drag And Drop Insights & Instant Charts
A new reporting tool from Google allows marketers to instantly create beautiful reports using a simple drag and drop format. - Facebook Launches Periscope Rival, But Only For Celebrities
Facebook limits new live-streaming video feature to public figures.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google Updates User Ads Settings When Signed In Or Out
- Bing To Warn Searchers Of Fake Online Pharmacies
- AdWords App For Android Gets An Update
- Every Picture Tells A Story: The Force Behind Bing’s Homepage & Brand Experience
- Checklist For Transitioning To A New Digital Agency
- Is AJAX Killing Your Crawl Budget?
- Bring Back The ROI To Your Social Media Campaigns By Attending SocialPro. See The Agenda!
- Twitter Targeting by Events: Psychographic Targeting Hot House
Online Marketing News From Around The Web:
Blogs & Blogging
- #69: Blogging Essentials for Busy Entrepreneurs, www.amyporterfield.com
- 5 Blog Topics to Stop Rehashing Immediately, blog.kissmetrics.com
- How to Make Sure Your Ghost Blog Writer Isn’t Ruining Your Brand, pushingsocial.com
- Need Blog Post Ideas? Have You Tried These Tips?, seocopywriting.com
- Popular Websites You Didn’t Know Started as Blogs, www.blogherald.com
Business Issues
Content Marketing
- 10 Content Marketing Goals Worth Pursuing, www.copyblogger.com
- 5 Storytelling Mistakes That Content Marketers Must Avoid, www.practicalecommerce.com
- 6 Steps to Monetize Your Content Marketing, www.convinceandconvert.com
- Automating Content Reuse: One Marketing Team’s Story, contentmarketinginstitute.com
- Get Smart About What Intelligent Content Really Means, www.marketingprofs.com
Conversion Optimization
- 3 Barriers To Remove In Your Lead Generation Process, www.searchenginepeople.com
- 3 Things To Increase Mobile Conversions by Tomorrow, www.searchenginejournal.com
- Analytics & Conversions: Supercharge your Marketing, blog.crazyegg.com
- The Most Entertaining Guide to Landing Page Optimization You’ll Ever Read, unbounce.com
Copywriting, Design & Usability
- Gambling on Responsive CMS Design, www.cmswire.com
Display & Contextual Advertising
Domaining
- ICANN gets hacked, again, domainincite.com
- Leading Dot Bank Domain Name Registrar EnCirca Partners with Return Path, returnpath.com
E-Commerce
- 3 Ways Jet.com Can Compete with Amazon, www.cmswire.com
- Alibaba inks exclusive tie-ups with global brands to sell in China, www.reuters.com
- As Etsy shares plunge, sellers’ shift to Amazon ‘likely’, www.retaildive.com
- Ecommerce Attracts Investors, Becomes More International, www.practicalecommerce.com
Email Marketing
- 5 Tips for Email Based Lead Nurturing, www.toprankblog.com
- Email Benchmarks & Measurement Challenges, returnpath.com
- Tips for Email Newsletter Campaign First-Timers, www.verticalresponse.com
- Top Six Ways to Grow Your Email Subscription List, www.marketingprofs.com
General Internet Marketing
- Company Culture in the Digital Data-Driven Marketing Ecosystem, adexchanger.com
- The Rising Popularity of Podcasting, and Why Your Business Should Care, blogs.constantcontact.com
- Two Advanced Ways To Build Strong Client Relationships, www.ppchero.com
- Why Marketers Must Collaborate to Succeed, www.convinceandconvert.com
MarTech
- Divergent opinions about chief marketing technologists, chiefmartec.com
- Identity-Powered Tech May Determine The Future Of Marketing, adexchanger.com
Mobile/Local Marketing
- 3 Mobile App Install Creative Best Practices, 3qdigital.com
- As the Mobile Messaging War Heats Up, Kik Tries to Win Over Marketers With GIFs, www.adweek.com
- Microsoft Launches Open Source Tool To Help iOS Developers Port Their Apps To Windows, techcrunch.com
- Mobile Location-Based Ads Must Hit Audience Spot On, www.emarketer.com
- Two little-known smartphone brands are creeping up on Samsung and Xiaomi in China, qz.com
- Why Cross-Device Marketers Need to Consider Two Mobile Audiences, www.adweek.com
Reputation Management
- Coupling Inbound Marketing With Your Online Reputation Management, www.compukol.com
Social Media
- 10 Ways to Increase Your Engagement Overnight, simplymeasured.com
- 26 Creative Tips and Tools for Social Media Marketers, www.socialmediaexaminer.com
- Brand Engagement on Instagram Is High – for Now, www.emarketer.com
- Decoding Instagram CEO Kevin Systrom’s Sharp Style, www.wsj.com
- Five ways to build an effective social media newsroom, econsultancy.com
- Is Social Proof Really That Important?, conversionxl.com
- LinkedIn now gets 45 percent of its ad revenue from native ads, digiday.com
- Reddit Announces New Content Policy; Bans Hate-Based Subreddits, www.adweek.com
Video
- A Quick Reference Guide for Social Video, www.adweek.com
- Best Buy, Taco Bell prove YouTube stars’ cachet among millennials, www.mobilecommercedaily.com
- Despite Increased Spend, Video Consolidation Could Ultimately Reduce Ad Loads, adexchanger.com
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