Tyler Alcorn: Marketing Day: Ad Blocker Report, Top 10 August Video Creators & Pinterest Holiday Planning

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

ABC Gives #TGIT Fans Emoji Triggers For Video Trailers On Twitter
Sep 22, 2015 by Martin Beck
Fans of “Scandal,” “Grey’s Anatomy” and “How to Get Away With Murder” who tweet an emoji-hashtag combination get auto-replies with video previews of the shows.
Ad Blocker Usage Highest Among Key Advertiser Demos: Millennials And High Earners
Sep 22, 2015 by Ginny Marvin
Study by Sourcepoint and comScore shows younger audiences are more likely to use ad blockers and usage is typically highest among the highest income segments.
Top 10 Video Creators In August: BuzzFeed Surpasses 1.8B Combined Video Views
Sep 22, 2015 by Amy Gesenhues
After reaching 946 million views in July, BuzzFeed’s total video views across all of its brands jumped to nearly two billion in August.
Federal Trade Commission To Serve As Opening Keynote For Marketing Land’s SocialPro Conference
Sep 22, 2015 by Marketing Land
Social media is no different from other forms of media when it comes to making clear when there’s a paid relationship. The US Federal Trade Commission has guidelines that cover this. But people can still be confused. Good News: The FTC has the opening keynote at Marketing Land’s upcoming SocialPro conference.
Pinterest Says Pinners Are Already Planning For The Holidays
Sep 22, 2015 by Martin Beck
Company releases stats that show 38 million people Pinned holiday-related content, including 170 million holiday decor Pins, in 2014.
It’s Alive: The Power Of First-Party Intent Signals
Sep 22, 2015 by Mike Sands
How do you achieve true people-based marketing? Columnist Mike Sands explains why it’s all about reaching customers at the right time with the right message.
Marketing Men & Machines: Balancing Technology And Human Capital
Sep 22, 2015 by Jim Yu
With the rise of big data, machine learning is offering marketers new opportunities. Columnist Jim Yu explains how the technology can help you create a personalized experience for Web users.
Ad Blocking: The IAB Wants To Sue, But It Probably Can’t Win
Sep 22, 2015 by Greg Sterling
It may be premature to call ad blocking a “crisis” for the industry, but it’s obviously an area of significant concern for publishers and advertisers. The IAB (Internet Advertising Bureau) has suggested that it may sue to try to stop ad blocking; however, the prospect of legal victory is dubious.
7 Habits Of Highly Strategic Marketers
Sep 22, 2015 by Patrick Armitage
It’s time for you to be more strategic — but what does that really mean? Columnist Patrick Armitage gets into the nitty-gritty of what it means to be strategic and outlines a list of habits that every strategic marketer should adopt.
Let Us Now Praise Famous Marketers
Sep 22, 2015 by David Rodnitzky
Why would a client pay for an advertisement congratulating its service provider for good work? Columnist David Rodnitzky explains the reasoning behind such a move, yet wonders why the industry still thinks this way.