Tyler Alcorn: Marketing Day: Twitter’s Branded Emoji, Google Sues SEO Firm & Pinterest Reaches 100M Users

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

With #ShareaCoke, Twitter Unleashes First Branded Custom Emoji
Sep 17, 2015 by Martin Beck
Twitter gives Coca-Cola the first crack at using the internet’s playful shorthand for brand promotion on the network.
Google Sues SEO Firm For Making False Partnership Claims In Illegal Robocalls
Sep 17, 2015 by Ginny Marvin
After demanding the false claims and robocalls stop more than a year ago, Google brings legal action against the agency.
Pinterest Says It Has 100 Million Monthly Active Users
Sep 17, 2015 by Martin Beck
It’s the first time Pinterest has released monthly user figures. The company continues to make the case that its audience is uniquely receptive to marketing.
Creating Synergy Between Social Media And Search
Sep 17, 2015 by Paul Shapiro
Search and social don’t have to live in separate silos. Columnist Paul Shapiro discusses how your social media marketing and search efforts can work together.
Jumpshot Elite Launches To Provide Competitive Search Query And Conversion Data
Sep 17, 2015 by Ginny Marvin
Marketers can pull up data on other websites to see historic or recent search query and conversion activity based on click activity culled from a large consumer panel.
Cutting Edge Tech And The Agency: Q&A With Benjamin Spiegel Of MMI Agency
Sep 17, 2015 by Pamela Parker
How can agencies tap into technological innovation when the best developers want to work for start-ups or tech companies? We discuss this dilemma with the head of one mid-sized agency that’s put an interesting solution in place.
Facebook Adds Support For Third-Party Verified Viewable Impression Bidding
Sep 17, 2015 by Ginny Marvin
Moat will provide third-party verification for Facebook video ad viewability to start.
Why You Need An Independent Analytics Audit
Sep 17, 2015 by Alan K’necht
Is your digital analytics data is being presented clearly and honestly? Columnist Alan K’necht explains why you need an analytics audit — and why it should be conducted by an independent body.
The Biases In Online Marketing That Drive Crazy Decisions
Sep 17, 2015 by Brian Massey
The online marketing world is brimming with assumptions that aren’t backed up with data. Columnist Brian Massey offers up some strategies for overcoming these biases.
Advertisers’ Spend On Facebook Retargeting Up 31 Percent YoY [Study]
Sep 17, 2015 by Ginny Marvin
Globally, spending among B2B advertisers helped drive overall increase in average advertiser spend.
QuanticMind Raises $10.3M To Grow Its Predictive Analytics & Paid Search Ad Technology
Sep 17, 2015 by Amy Gesenhues
Formerly known as InsideVault, QuanticMind says funds will be used to expand operational infrastructure.
Digging into Dads on Facebook: Psychographic Targeting Hot House
Sep 17, 2015 by Sponsored Content: aimClear
We’ve previously exposed the myriad ways to target moms in Facebook. In this edition of aimClear’s Psychographic Targeting Hot House, Merry Morud, Creative Strategist, digs into dads.
Shopify Opens Door For More Shopping On Facebook
Sep 17, 2015 by Martin Beck
E-commerce firm says it will give all its clients the ability to create Shop sections on their Facebook Pages in the “coming weeks.”
MailChimp Launches Pro Package With Advanced Email Marketing Tools
Sep 17, 2015 by Marketing Land Staff
New toolset offers multivariate testing, comparative reports, priority support and more for additional $200 per month.
Attend MarTech To Transform Marketing & IT Opportunities Into Results. Rates Increase Tomorrow.
Sep 17, 2015 by Marketing Land
Take part in a vendor-agnostic, graduate-level conference dedicated to the intersection of marketing, technology, and management—MarTech: The Marketing Tech Conference. Your opportunity to save £200 expires tomorrow, 18 September. Register today!
New Ad Blocker “Peace” Tops iTunes Paid Apps Chart Within Hours
Sep 17, 2015 by Danny Sullivan
A second ad blocker also hits number five for iTunes; both work only with Safari, don’t block ads in Chrome or within apps.