Tuesday, November 10, 2015

Advice On Building An Authentic Celebrity Brand From Gwyneth Paltrow's Goop

Whether you're a celebrity or not, values are key.

When Gwyneth Paltrow hired former Martha Stewart CEO Lisa Gersh to help run her startup Goop, she says she gained not only a partner, but a teacher. "It's been incredible to learn how to run a business and to have a partner who is also my mentor," Paltrow told Katie Couric at the Fast Company Innovation Festival today.

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