Tyler Alcorn: Marketing Day: Wix Super Bowl Teaser Ad, People-Based Marketing & Social Intelligence

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Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

How Much Did Countdown Ads Play Into Search Advertisers’ Strategies This Holiday Season?
Jan 13, 2016 by Matt Umbro
Many advertisers have seen great results using the countdown customizer in AdWords, but just how many utilized them during the holiday season? Columnist Matt Umbro sought to find out.
Is Your Paid Search Account Leaking Money? The Importance Of Query Mapping
Jan 13, 2016 by Amy Bishop
It’s time to dig below the surface of your PPC account to see if relevant search terms are wasting money. Columnist Amy Bishop shows what to look for and how to use the data to your benefit!
How To Ensure Your SEO Recommendations Get Implemented
Jan 13, 2016 by Winston Burton
Uncooperative clients and vendors got you down? Columnist Winston Burton gives his advice on how to overcome organizational hurdles to SEO success.
How TV (And Video) Influences Search Behavior
Jan 13, 2016 by Erin Everhart
In a multi-screen world, you’re competing not just for media placement, but for attention. Columnist Erin Everhart discusses how search marketers can use this to their advantage.
Wix Drops Its First Super Bowl 50 Teaser Ad Featuring “Kung Fu Panda” Characters
Jan 13, 2016 by Amy Gesenhues
This will be the brand’s second appearance as a Super Bowl advertiser, after its debut last year.
Out With The Old, In With People-Based Marketing: What Marketers Should Expect In 2016
Jan 13, 2016 by Mike Sands
How will digital marketing transform this year? From the new ad-blocking landscape to mobile and more, columnist Mike Sands lays out his predictions.
2016: The Year Social Intelligence Makes Its Way To The Boardroom
Jan 13, 2016 by Will McInnes
Are you socially savvy? Contributor Will McInnes says this year we’ll see social intelligence driving more boardroom discussions, as marketers discover the power of analyzing social data.
Facebook Ad Budgets Rose 11 Percent In Q4 On Higher ROAS [Study]
Jan 13, 2016 by Ginny Marvin
Advertisers spent more on Facebook video ads, dynamic product ads and carousel ads during the holiday shopping quarter.
MediaBrix Brings Its Brand Of Mobile Ads To Messaging App Kik
Jan 13, 2016 by Barry Levine
New York City-based company is the latest to try its hand at user-rewarded advertising on this booming service.
Facebook Rolls Out Live Streaming “Mentions” Android App For Verified Users
Jan 13, 2016 by Greg Finn
Verified users with Android phones will now have the ability to stream live video on “Mentions,” as Facebook continues its foray into live video.
The Brave New World of Digital Marketing
Jan 12, 2016 by Digital Marketing Depot
Today’s customers have myriad choices in terms of engaging with brands and finding information relevant to them. The multichannel trend has become so prevalent that average customers are easily able to switch between channels, both offline and online, in a matter of seconds. And businesses are expected to keep up.
Wanted: Session Ideas For Marketing Land’s SocialPro Conference
Jan 12, 2016 by Chris Sherman
We want your input to help us plan our upcoming Marketing Land SocialPro conference (formerly known as SMX Social Media Marketing), which will be taking place in Seattle June 20–21. Specifically, we’d love to hear from you if you have an great idea for a session you think should be on the agenda.
Obsessed with SEO and SEM? Supercharge Your Search Skills at SMX West.
Jan 12, 2016 by Marketing Land
Join us at Search Engine Land’s SMX West in San Jose March 1–3 for dynamic paid and organic search content and opportunities to make career-defining professional connections. Build your own agenda from 50+ powerful sessions led by industry giants who are redefining #Search marketing.