Tyler Alcorn: Marketing Day: Oracle Acquires AddThis, Local Marketing Tactics & Yahoo Lay-Offs

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Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Twitter Co-Founder Refocuses Efforts On Q&A Network ‘Jelly’, Allows For Reservation Of Usernames
Jan 7, 2016 by Greg Finn
Social Q&A network Jelly is being reworked in the rare Silicon Valley “Unpivot”. Biz Stone is relaunching the network and you can reserve your username today!
Here’s Why Oracle’s Acquisition of Content Sharing/Visitor Tracker AddThis Adds Up
Jan 7, 2016 by Barry Levine
Announced earlier this week, the new purchase builds on Oracle’s already-formidable stack of marketing data.
Last Call: MarTech Rates Increase Saturday
Jan 7, 2016 by Marketing Land
Was attending the only MarTech this year a New Year’s resolution? This is your last chance to save with our lowest “alpha” rates. Register by January 9 and save $500! Below are just a few of the brands presenting this year. Check out the agenda for all of the details.
As Facebook Audience Network Becomes $1 Billion Biz, LiveRail Refocuses On Private Marketplaces
Jan 7, 2016 by Ginny Marvin
LiveRail ad serving will shut down to put the focus squarely on building the private marketplace and mediation business.
Business Insider: Yahoo To Lay Off More Than 1,000 Employees
Jan 7, 2016 by Amy Gesenhues
Sources claim cuts could begin before the end of January.
Forget Your Testimonials Page, 2016 Is The Year Of Reviews
Jan 7, 2016 by Greg Gifford
Let’s face it: Customers aren’t reading your testimonials page. So what can you put in its place? Columnist Greg Gifford shares his ideas.
10 Ways To Simplify Your Local Marketing Strategy In 2016
Jan 7, 2016 by Wesley Young
Looking back at lessons learned last year and expected trends for this year, columnist Wesley Young cuts through the clutter and suggests ways to make your marketing strategy simpler, clearer and easier to execute.
Definitive Guide To Duplicate Research For Local SEO
Jan 7, 2016 by Joy Hawkins
Wondering how to identify and clean up your duplicate map listings? Columnist Joy Hawkins has you covered.
Surviving Google’s New Policy Against Interstitial Ads
Jan 7, 2016 by Lei Sun
Contributor Lei Sun takes a look at how some of the best companies comply with Google’s new rule against app install interstitials — and still drive users to download apps.
4 B2B Marketing Predictions For 2016
Jan 7, 2016 by Peter Isaacson
From the explosive growth of ABM to the consolidation of martech vendors, columnist Peter Isaacson takes a look at what marketers should expect this year.
A Look Back At Conversion And Analytics In 2015
Jan 7, 2016 by Brian Massey
Now that we’ve popped the champagne corks and said goodbye to 2015, columnist Brian Massey takes a look at which Conversion and Analytics columns resonated the most with readers and what we can learn for 2016.
WordPress Releases 4.4.1, Strongly Recommends Users Update Immediately
Jan 7, 2016 by Matt McGee
Latest version of WordPress software fixes 52 bugs and patches a vulnerability that could let sites be compromised.
Instagram Ups Its Curation Game, Makes Spotlight Videos Permanent
Jan 7, 2016 by Matt McGee
You first saw Instagram’s Spotlight Compilations on Halloween. Now you’ll see them every day at the top of the Explore tab.
Multi-Channel E-Commerce Platform Webgility Adds Full-Funnel Intelligence Tool
Jan 7, 2016 by Barry Levine
Called Highlight, the new product points the nine-year-old San Francisco company beyond small business operations and analytics and toward strategies for growth.
#CES Live Blog: Facebook & Target On Mobile & Digital Marketing
Jan 6, 2016 by Danny Sullivan
How is mobile impacting how people buy and shop? A panel with Facebook and Target discusses that topic and more at the CES conference in Las Vegas today. The panel features Jeff Jones, CMO, Target, and Carolyn Everson, VP, Global Marketing Solutions, Facebook, speaking with each other.