Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- LG Enlists Liam Neeson To Star In Its Debut Super Bowl 50 Ad: #ManFromTheFuture
Jan 22, 2016 by Amy Gesenhues
Produced by RSA Films, the spot mimics Neeson’s action/thriller films. - Auto Ad Tech Platform PureCars Can Now Retarget You On Facebook With The Exact Car You’re Interested In
Jan 22, 2016 by Barry Levine
The Charleston, South Carolina-based company says this is the first VIN-level social retargeting for the auto industry. - Twitter To Up The Ad Ante With 30-Second Skippable Pre-Roll Ads
Jan 22, 2016 by Tamar Weinberg
Twitter’s ad product is evolving into longer form pre-roll advertisements, up from six seconds to 15 or 30. - Shock Top Says Its Super Bowl 50 Ad Will Be “The Greatest Super Bowl Commercial Of All Time”
Jan 22, 2016 by Amy Gesenhues
For its first-ever Super Bowl ad, Anheuser Busch’s Shock Top has selected comedian and “Silicon Valley” star T.J. Miller as its pitchman. - Miami-Based Startup Videoo Wants Its Video Player To “Unlock The Playlist” For Brands
Jan 22, 2016 by Barry Levine
The embedded player scoops up videos on several social networks that have been pegged with a specified hashtag. - Not Another Post About The Future Of SEO In 2016
Jan 22, 2016 by Patrick Stox
Don’t get stuck in an SEO rut in 2016. Columnist Patrick Stox urges you to leap into the unknown and learn something new in order to understand the big picture. - Breaking Up Is Hard To Do, But Sometimes It’s the Right Thing For Your Agency
Jan 22, 2016 by Janet Driscoll Miller
Do you have a client that isn’t a good fit for your SEO agency? Columnist Janet Driscoll Miller has some tips to help you determine when it’s time to part ways. - How to Maximize Your ROI With Mobile Marketing In 2016
Jan 22, 2016 by Alex Campbell
Looking to generate more revenue with mobile? Columnist Alex Campbell discusses a case study and shares key takeaways that you can apply to your own mobile marketing strategy. - The “Bud Light Party” Super Bowl 50 Ad Gets Political With Amy Schumer & Seth Rogen
Jan 22, 2016 by Amy Gesenhues
Created by Wieden+Kennedy, the spot will launch the brand’s new tagline, “Raise One to Right Now.” - Why The Wrong Web Traffic Is Ruining Your Landing Page Test
Jan 22, 2016 by Jacob Baadsgaard
Why aren’t your landing page tests producing meaningful results? Columnist Jacob Baadsgaard explains why you need to take a close look at your traffic. - 2016: The Year Of Display
Jan 22, 2016 by Adam Grow
As digital display advertising continues to evolve, what’s ahead for 2016? Columnist Adam Grow has some insights into what you should expect. - Super Bowl 50 Advertisers: These Brands Are Ready To Play The Commercial Game
Jan 21, 2016 by Amy Gesenhues
See which brands will be airing ads on the most-watched sports night of the year, along with their campaigns, teaser ads and more. - Facebook Makes News Feed More Relevant Again With Organic Audience Optimization
Jan 21, 2016 by Tamar Weinberg
Facebook is helping publishers improve their organic reach and relevancy by offering a tool for targeting posts to interests, demographics and geography.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google Down 1 Billion PC Searches From 2014, But Mobile Volumes Likely Way Up
- 3 Methods For Defining Your SEO Content Needs
- Local SEO For WordPress Websites
- Search In Pics: Google Dance Shirts, Google’s Micro Library & Revealing Screen Shot
- Create A Killer PPC Strategy With This 3-Step Process
- Wilbur Scoville Google Doodle Marks 151st Birthday Of Man Behind The Scoville Scale
- Court Documents Show Google Paid Apple $1 Billion For Safari Default Placement
Online Marketing News From Around The Web:
Analytics
- Inside Macy's efforts to better measure online branding ads, www.internetretailer.com
Business Issues
- Apple generated more iPhone revenue in one quarter than Android reportedly has in its lifetime, qz.com
- Yahoo to decide next strategic steps after quarterly earnings, www.reuters.com
Content Marketing
- 3 Sources of Fuel for Sophisticated Content Marketers, www.copyblogger.com
- How to Strike the Right Content Balance for Maximum Reach, www.ducttapemarketing.com
- Is Content Marketing a Waste of Time?, www.jeffbullas.com
Conversion Optimization
- 5 Examples of Amazing Landing Pages, www.searchenginejournal.com
Copywriting, Design & Usability
- Cognitive Psychology and UX: The Principle of Limited Attention, www.usertesting.com
- The Top UX Design Trends for 2016, review.content-science.com
- Website Redesign Checklist: Don't Mess Up Your Site Traffic, www.seerinteractive.com
- What does ‘improving customer experience' mean?, econsultancy.com
- Why You Need Design Thinking and How to Use It, www.convinceandconvert.com
Domaining
- Domain Names, Trademarks and Your Brand, heidicohen.com
- ICANN confirms domain privacy is for all, domainincite.com
E-Commerce
- A Legal FAQ for Online Retailers and Marketers, www.marketingprofs.com
- Europeans grow more comfortable shopping online, www.internetretailer.com
Email Marketing
- 3 Steps to Fixing an Email Mistake After You Hit "Send", blog.movableink.com
- How Digital Retailers Encourage Email Subscription Sign-Ups, www.emarketer.com
General Internet Marketing
- Are You Ready To Do Personalized Marketing?, www.cmswire.com
- Creating the Right Marketing Mix, moz.com
- Google Tag Manager: What Marketers Need to Know, www.socialmediaexaminer.com
- Three marketing trends to watch in 2016, econsultancy.com
Internet Marketing Industry
- MultiView Taps Intuit, Dell Veteran Tom Benson to Lead Sales, www.marketwired.com
Mobile/Local Marketing
- Facebook baking iPhone 6s' 3D Touch in your timeline, www.slashgear.com
- How mobile is reshaping the entire shopping experience, venturebeat.com
Reputation Management
- 9 Website Credibility Killers, conversionxl.com
- Surprising and Delighting Customers Boosts Brand Perception, www.emarketer.com
Social Media
- 6 Easy Ways Your Business Can Get Snapchat Followers, blogs.constantcontact.com
- Are You Boring LinkedIn Contacts with this Dull Request?, smallbiztrends.com
- Facebook Lift Tests – Yes, They Work, and Here's How, 3qdigital.com
- Film studios: You can't afford to not know what your audience is engaging with on Facebook, www.martechadvisor.com
- Increasing website conversions with Instagram, blog.business.instagram.com
- Many Senior Ad Buyers Plan to Advertise on Snapchat in 2016, www.emarketer.com
- Social Media Marketing: How the Boston Celtics' social strategy adapts to evolving platforms, sherpablog.marketingsherpa.com
- Social Media Marketing: How Your Business Can Be Active & Keep It's Sanity, www.thesaleslion.com
- Social ROI: The Need For Measuring Long-Term Investment, adexchanger.com
- Target Competitors Using Interest Based Audiences, www.ppchero.com
- Twitter is now offering 30-second, skippable pre-roll ads, digiday.com
Video
- Adele's ‘Hello' Is the Fastest Video in History to Reach 1 Billion Views, youtube-trends.blogspot.com
- Creating Preview Videos: Your BFF for Getting App Downloads, contentmarketinginstitute.com
- The Nuts and Bolts Behind Facebook's 360-Degree Videos, www.adweek.com
- Vine Celebrates 3rd Birthday, Launches Trends Page, www.adweek.com
- You Can Now Loop Your Favorite YouTube Videos, www.digitaltrends.com
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