Sunday, May 22, 2016

Lilly Singh's Road Map For Building A Brand Beyond YouTube

YouTube is just the beginning for many breakout stars-here's how to take the next steps.

With more than 8 million subscribers, the L.A.–based vlogger Lilly Singh-aka ||Superwoman||-is one of YouTube's biggest draws, attracting a global audience with her trademark blend of positivity and straight-talk humor. Singh's videos, which have been viewed more than 1 billion times, are a mix of jokes, impressions, and goofy comic personae that find her tackling subjects from what it's like to have Punjabi parents to how she deals with depression. Last year, she turned some of her most popular bits into a comedy act that she took on a sold-out 26-city world tour, with stops in Hong Kong and Sydney, and released a documentary about it that was one of the initial offerings on YouTube Red.

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