Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- 5 essential skills that great link builders know
May 25, 2016 by Julie Joyce
Think that building links is all a good link builder needs to do? Contributor Julie Joyce lists the five critical tasks that separate the great link builders from the mediocre ones. - In time for summer, Informatica opens its Marketing Data Lake
May 25, 2016 by Barry Levine
The company says this is the first such marketing-focused data repository, which accepts all data, organizes it on the way out, and enables fast integration. - Study: smartphone location only accurate to within 93 feet
May 25, 2016 by Greg Sterling
The report says data reflect bottom line for mobile location accuracy across the industry. - Competitive threats to Google, and what they mean for you
May 25, 2016 by Eric Enge
If the majority of your digital marketing is aimed at boosting your rankings on Google search results, contributor Eric Enge contends you might want to rethink your priorities. - A CMO's View: How Dun & Bradstreet used MarTech to modernize its brand
May 25, 2016 by Amy Gesenhues
CMO Rishi Dave shares how his team leveraged marketing technology to completely overhaul its go-to-market strategy. - Surprising lessons from BuzzFeed's most popular content
May 25, 2016 by Kerry Jones
Columnist Kerry Jones shares content marketing insights from an analysis of BuzzFeed's 100 most-shared articles. - Adjusting to Google's ad layout change with attribution tools
May 25, 2016 by Eric Dezendorf
Worried about the changes to Google's ad layout? Don't panic. Columnist Eric Dezendorf says attribution may help you determine the best next steps. - Why you should be looking at Facebook's Audience Network
May 25, 2016 by Andrew Waber
If you haven't started using Facebook's in-app advertising network, it might be time to hop on board. Columnist Andrew Waber explains how FAN is improving performance and expanding the reach of advertisers.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Refine your content marketing tactics to benefit from enhanced search engine display
- Journey to better paid search ROI with this travel ad copy data
- Apple building Amazon Echo competitor, will open Siri to third-party apps - [Report]
Online Marketing News From Around The Web:
Analytics
- Does Data Analytics Help Deliver Superior Customer Experiences?, www.emarketer.com
- Get Ready for Predictive Content Analytics, www.cmswire.com
Blogs & Blogging
- 13 Tips To Blog Consistently – But With Minimal Cost Effort, www.searchenginepeople.com
- Blog Post Length, How Long Is Too Long?, smallbiztrends.com
- The Science of Creating Highly Shareable Roundup Posts, unbounce.com
Business Issues
- Apple Opening Siri, Developing Echo Rival, www.theinformation.com
- Does Google Really Think It Doesn't Have to Pay Taxes in Europe?, www.thedailybeast.com
- Europe Seeks Greater Control Over Digital Services, New York Times
- Microsoft is laying off 1,850 to “streamline” its smartphone business, takes $950M charge, techcrunch.com
- Uber taps Foursquare's Places data so you never have to type an address again, techcrunch.com
- Yahoo Participates in Capitol Hill Encryption Panel, yahoopolicy.tumblr.com
Content Marketing
- 4 Content Trends Every Marketer Should Be Following, contently.com
- 4 Reasons to Publish Your Content Marketing Piece Today, www.verticalmeasures.com
- 5 Ways Sales Can Leverage Content Marketing to Close Deals, contentmarketinginstitute.com
- Debate over short-form vs. long-form content irrelevant, www.mobilecommercedaily.com
- Dos and Don'ts for Repurposing Content Across Channels, movableink.com
- Eliminating Your B2B Content Marketing Headache, www.97thfloor.com
- How to Calm Your Content Anxiety in 5 Simple Steps, www.copyblogger.com
- How To Monetize Relevant And Engaging Content? Reward Creators, adexchanger.com
Conversion Optimization
- 5 Actionable Talks from Conversion Experts, moz.com
- Boost Your Conversion Rates on Your Own Without Spending a Year Learning CRO, blog.crazyegg.com
- How User Generated Reviews Affect Conversion Rates, conversionxl.com
Copywriting, Design & Usability
- Best Practices of a Winning Customer Experience, multichannelmerchant.com
- Is Your Writing Readable? 3 Concepts to Master for Copy That Converts, moz.com
- Why It's Time to Bring Creativity Back to Web Design, www.cmswire.com
Display & Contextual Advertising
- The 7 Best Ways to Fight Banner Blindness, www.jeffbullas.com
Domaining
- 1,000th new gTLD goes live, domainincite.com
E-Commerce
- Alibaba Faces U.S. Accounting Inquiry, www.nytimes.com
- How to Deal with Negative Customer Feedback for your eCommerce Business, vwo.com
- Mega-menu design trends in ecommerce: 2014 vs 2016, econsultancy.com
- Report: E-commerce growth driving rush for warehouse space, www.retaildive.com
Email Marketing
- How to Ask for Email Addresses (A Simple Script that Works Anywhere!), blogs.constantcontact.com
- The Ultimate Guide to Email Design Best Practices for Marketers, www.convinceandconvert.com
- Three Things Email Marketers Should Do to Stay Competitive, www.marketingprofs.com
General Internet Marketing
- Customer service is the new marketing, myemma.com
- Four Traits of a Successful CMO, adage.com
- How the Availability of New Data Is Changing the Way We Do Influencer Marketing, www.convinceandconvert.com
MarTech
- Beware the Siren Song of Marketing Automation, adage.com
- Building Blocks: Michele Dambach, Digital Marketing Manager at MedReps Talks Marketing Tech, www.martechadvisor.com
- Tools, Technology Are Musts to Advance B2B Account-Based Marketing, www.emarketer.com
Mobile/Local Marketing
- App Makers Missing the Mark on Engagement, www.adweek.com
- Google Steps Up Pressure on Partners Tardy in Updating Android, Bloomberg
- Menus, sharing, and dynamic CSS classes in AMP, amphtml.wordpress.com
- People Actually Do Want THIS KIND of Mobile Advertising, www.tune.com
- Why bots won't replace apps anytime soon, venturebeat.com
Reputation Management
- CustomFive Effective Ways to Build a Strong Online Reputation, www.marketingprofs.com
Social Media
- 3 Ways to Grow Your Audience on Snapchat, www.socialmediaexaminer.com
- Facebook Faces More Potential Privacy-Related Legal Issues in EU, www.adweek.com
- Facebook Shuttering Ad Exchange FBX, adage.com
- How online retailers can price for profit in the age of data, www.internetretailer.com
- Instagram Partner Program Adds Media Buying Specialty, www.adweek.com
- Twitter open-sources Heron, its real-time stream-processing engine, venturebeat.com
- What Our Data Revealed for Brands on Facebook vs Instagram, www.newswhip.com
- You Will Be Immediately Impacted by Twitter�s Revamped 140-Character Limit, simplymeasured.com
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