Tyler Alcorn: Marketing Day: Kayak on Amazon Echo, Instagram's new logo & Facebook chatbots

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Kayak brings voice-enabled travel search to Amazon's Echo device

May 11, 2016 by Greg Sterling

Currently the feature is about high-level price search, booking is not yet possible.

How to make SEO a company-wide habit

May 11, 2016 by Casie Gillette

When other departments make a habit of incorporating SEO best practices into their work, everyone benefits. Columnist Casie Gillette provides tips on how to achieve this kind of buy-in within your organization.

Instagram strips down its logo, apps because they weren't simple enough already

May 11, 2016 by Tim Peterson

Instagram added color to its iconic logo to modernize it and stripped color from its mobile apps to make people's photos and videos the focus.

Here's what Amazon wants to accomplish with its new Video Direct service

May 11, 2016 by Barry Levine

Two analysts weigh in on whether Amazon is moving against Google's YouTube or reaching for something else.

Google Translate adds new “Tap to Translate” feature for third-party apps

May 11, 2016 by Greg Sterling

Company also adds Chinese languages to Word Lens visual translation feature.

Beyond authority: guiding metrics for lasting links

May 11, 2016 by Andrew Dennis

Aside from technical metrics related to web page authority, what factors should be used to inform your link building efforts? Columnist Andrew Dennis shares his ideas and those of other industry experts.

Convergence and the power of data in modern marketing

May 11, 2016 by Josh Manion

Columnist Josh Manion takes a look at how marketing technologies are converging and explains why tag management is helping to drive that convergence.

Top 10 YouTube ads in April: Apple owns nearly half the list with 15.6M total views

May 11, 2016 by Amy Gesenhues

Spots for Apple TV, iPhone 6 and a heartfelt PSA from the brand in support of Autism Awareness month all made last month's ad leaderboard.

Electioneering & email 2016: evolving voter engagement

May 11, 2016 by Steve Dille

This campaign year, what can email marketers learn from the “black arts” of political fundraising and voter recruitment? Columnist Steve Dille shows how the politicos have evolved their approach.

Startup Zarget launches first browser plugin-based CRO tool

May 11, 2016 by Barry Levine

Company says its inaugural product is the only one on the market to offer A/B testing, live heatmaps and funnel analysis in one tool.

Twitter renewed its upfront deals with these three agencies

May 11, 2016 by Tim Peterson

Omnicom Media Group, Publicis Media and Dentsu Aegis Network were the three previously unnamed agency groups that renewed their upfront deals with Twitter.

12 essential digital marketing strategies

May 10, 2016 by Digital Marketing Depot

How can marketers create personalized, authentic experiences that drive customer engagement? Download Wayin's Brand Marketers' Guide to learn digital marketing strategies for overcoming top challenges like: understanding and connecting with your audience; the types of digital experience that drive participation; what makes digital media stand out; and blending online and offline tactics for greater impact.

Almost 10 years after the iPhone, marketers still not meeting mobile expectations

May 10, 2016 by Greg Sterling

Brands believe they're doing fine, but consumers largely disagree.

Chatbots are poised to take over Facebook

May 10, 2016 by Tamar Weinberg

Facebook chatbots are coming to a Messenger near you.

The SEO industry is worth $65 billion; will it ever stop growing?

May 10, 2016 by Jayson DeMers

SEO spend has been steadily growing since the early days of search engines, but is there an end in sight? Columnist Jayson DeMers looks at what factors might impact the growth of SEO in the near future.

How to effectively prioritize and amplify SEO content

May 10, 2016 by Winston Burton

We all know that high-quality content is crucial for SEO, and columnist Winston Burton discusses how to prioritize content creation and promotion efforts.

Warning: Vulnerability discovered in Yoast SEO WordPress plugin

May 10, 2016 by Tamar Weinberg

Yoast SEO v3.2.4 and earlier versions have a security vulnerability that can give people access to your SEO settings.