Popular Logitech gear, APC UPS power backups, and an intelligent air mattress lead off Tuesday's best deals.
Tuesday, June 28, 2016
Oliver Cabell Wants To Disrupt The Luxury Fashion Market
New accessories brand Oliver Cabell offers Italian-made, affordable unisex bags, sold directly to consumers online.
In 2013, when Scott Gabrielson was in his early twenties, he was deeply shaken up by the news that the Rana Plaza factory in Bangladesh had collapsed, killing 1,130 people. "It was on the news a lot," he tells Fast Company. "It gave me the first glimpse into the reality of the fashion industry."
Marketing Day: Twitter's new Dashboard tool, Pinterest's AI-enabled search & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- What's the best attribution model For PPC?
Jun 28, 2016 by Aaron Levy
Columnist Aaron Levy explores some common attribution models used by digital marketers. Which one is right for your business or client? - New 'Dashboard' tool from Twitter gives businesses a simple, all-in-one management suite
Jun 28, 2016 by Greg Finn
A streamlined solution make it easier for novice social marketers to successfully navigate the Twitter platform. - Marketing platform Kahuna applies its machine learning across customer journeys
Jun 28, 2016 by Barry Levine
Firm continues to expand its scope, this time with Experiences for message optimizing. - Pinterest tries to one-up Amazon with new shopping features like AI-enabled search
Jun 28, 2016 by Tim Peterson
Pinterest is adding a shopping cart, merchant profiles and artificially intelligent product search capabilities to better compete against Amazon and Google. - 4 steps to maximizing Customer Lifetime Value
Jun 28, 2016 by Digital Marketing Depot
For most B2C marketers, Customer Lifetime Value is used to determine how much is reasonable to spend to acquire a new customer, or customer acquisition cost (CAC). For top-performing B2C companies, it's the metric in which business decisions are made. - Predictive data & ABM: How to move from account lists to account contacts
Jun 28, 2016 by Scott Vaughan
Columnist Scott Vaughan says combining your predictive efforts with an ABM approach can help you identify optimal accounts and drive desired results. - Blinded by data: 5 ways to deal with data overload
Jun 28, 2016 by Joshua Reynolds
Don't get overwhelmed by a glut of data. Columnist Joshua Reynolds outlines key steps to help you avoid data fatigue. - How to manage your ad partners in regulated industries (part 1 of 5)
Jun 28, 2016 by Lori Weiman
Digital marketing is more complicated in some industries than in others, as anyone who works finance, retail, education or pharmaceuticals knows. In her five-part series, contributor Lori Weiman will explain how advertisers can thrive in these highly regulated industries. - Why ad blockers are not a threat to the online ad industry
Jun 28, 2016 by David Rodnitzky
Don't believe the naysayers. Columnist David Rodnitzky explains why the paranoia surrounding ad blocking is exaggerated and why it will never happen en masse. - Will crowdsourcing make agencies strategic again?
Jun 28, 2016 by Patrick Armitage
Columnist Patrick Armitage discusses the pros and cons of crowdsourcing and explains how the sharing economy can give agencies more time to focus on ideas and strategy. - New Google Partner badges call out specializations
Jun 28, 2016 by Ginny Marvin
The updates include a new badge for Premier Google Partners. - Survey: 42% of US online shoppers will use Amazon.com as primary holiday shopping destination
Jun 28, 2016 by Matt McGee
Ease of shopping, Prime membership and product reviews are top reasons consumers prefer Amazon.com.
- LinkedIn starts officially auctioning off its desktop banner ads
Jun 28, 2016 by Tim Peterson
LinkedIn will let brands bid on its desktop display ads in real-time auctions but is restricting their ability to target based on its user data.
- Report: TV time holds, but digital channels dominate for 18- to 49-year-olds
Jun 27, 2016 by Greg Sterling
In a fragmented media environment, marketers need to carefully test channels to determine which ones can effectively reach desired audiences.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- SMX Advanced 2016 recap: Harnessing SEM analytics for smarter automation
- How “Do It With Me” marketing services can help SMBs access the latest marketing practices
- 7 types of keywords to boost your SEO strategy
- Ask The SEOs at SMX Advanced
- Google testing new tool to check internet speeds directly in search results
- Why Google is mining local business attributes
- Final call for entries: 2016 Landy Awards
- Chinese government cracks down on search ads and “banned content”
- Google opens Customer Match to Shopping Campaigns
Online Marketing News From Around The Web:
Analytics
- 55% of Visitors Read Your Articles For 15 Seconds or Less: Why We Should Focus on Attention Not Clicks, blog.bufferapp.com
- Are You Ready to Hire a Data Scientist?, www.cmswire.com
- Brands Are Still Too Reliant on Engagement Metrics, www.adweek.com
- Views now the default metric for native due to a lack of brand metrics for branded content programs, polar.me
- Why publishers' engagement metrics are all over the map, digiday.com
Blogs & Blogging
- 3 Cs that Reveal the Quality of Your Blog Post, www.copyblogger.com
Business Issues
- Microsoft has to pay a customer $10,000 for unwanted Windows 10 upgrade, qz.com
- Secretive Alphabet division aims to fix public transit in US by shifting control to Google, www.theguardian.com
- Twitter Dives Into AR and VR, Hires Ex-Apple Designer to Lead New Team, uploadvr.com
Content Marketing
- 6 Ways to Enhance Audience Perception with Formatting Content, www.copypress.com
- Content Ideation: How to Ideate Like a Pro, www.searchenginejournal.com
- How to Consistently Publish Great Content While On The Go, www.problogger.net
- Inside the Mind of a Journalist in the Business of Content Marketing, contentmarketinginstitute.com
- The 5 Most Important Content Priorities (in Order), authoritylabs.com
Conversion Optimization
- 5 Easy Ways to Boost Landing Page Conversions, blog.adstage.io
- How to Bring Podcast Listeners From Their Phones to Your Website, www.problogger.net
Copywriting, Design & Usability
- 5 Common Mistakes Made When Writing User Surveys, usabilitygeek.com
Domaining
- How to manage your feeds on Domaining.com, domainnamewire.com
- Pros & Cons of Using a New TLD for Your Blog, www.blogherald.com
E-Commerce
- Amazon gives the Alexa app store a makeover, now lets you add new Skills by voice, techcrunch.com
- Chinese Cross-Border Ecommerce Sales Expected to Grow 50% in 2016, multichannelmerchant.com
- How Much Time Do Shoppers Spend on Retail Sites?, www.emarketer.com
- Retailers Rethink Inventory Strategies, www.wsj.com
- The e-commerce winners and losers in the wake of Brexit, digiday.com
Email Marketing
- Increase Your Email Open Rates With These Tips, authoritylabs.com
- Learn How to Grow Traffic with These 15 Newsletters, www.searchenginejournal.com
- Read This if You Use an @Gmail.com Email in the “From” Address of Your Email Campaigns, blogs.constantcontact.com
- Report: General Emails Perform Better than Independence Day Campaigns, www.martechadvisor.com
General Internet Marketing
- 3 questions marketers need to ask about walled garden platforms, digiday.com
- Forming Emotional Connections with Influencer Marketing, www.searchenginejournal.com
- How digital marketers can get better results with less capital, techcrunch.com
- How to Include Wikipedia In Your Online Marketing Strategy, blog.crazyegg.com
- Microsoft, LinkedIn And The Future Of B2B Marketing, adexchanger.com
- Mid-Year Marketing Checklist: 75 Points, heidicohen.com
- Why Real-Time Attribution is a Real Change for Marketers, www.martechadvisor.com
Internet Marketing Industry
- Schedulicity Laying Claim To Creating The First, True Service Marketplace Platform, www.prnewswire.com
- UnsubCentral Named a Top Trusted Website in OTA's 2016 Online Trust Honor Roll, www.unsubcentral.com
- HookLogic Exchange Launches in Canada, Bringing New Performance Marketing Opportunities for Brands, www.prnewswire.com
- Wowza Powers the Streaming Revolution With Latest Version of Wowza Streaming Engine, www.wowza.com
MarTech
- There's a “C Change” Underway: CMOs and CIOs Are Aligning for Digital Disruption, blog.marketo.com
- Where unicorns come from – feeder roles for marketing technologists, chiefmartec.com
Mobile/Local Marketing
- 5 reasons mobile apps still rule: The Conversational Economy, venturebeat.com
- How Businesses Can Take Advantage of the Massive Opportunity in Local Data, streetfightmag.com
- iOS Push Notifications Have a 41% Opt-In Rate, www.adweek.com
- What Separates Successful Mobile Marketers From Creepy, Invasive Ones, www.marketingprofs.com
Other Items
Reputation Management
- How Influence Can Make or Break Your Brand, www.convinceandconvert.com
Social Media
- 10 Unforgivable Facebook Marketing Mistakes From Brands, www.jeffbullas.com
- 3 Tools to Create Social Media Visuals, www.socialmediaexaminer.com
- 6 Ways Content Marketers Can Supercharge Their LinkedIn Profiles, www.convinceandconvert.com
- 7 Steps for Mastering Your B2B Social Selling Efforts, www.adweek.com
- B2B Social Media Marketing: 5 Tips to Get it Right, www.socialmediaexplorer.com
- Facebook from other sites with new Save and Share Chrome Extensions, techcrunch.com
- Facebook Lead Gen Ads: Pros, Cons, and Advancements, 3qdigital.com
- Facebook tests new option that pushes users to send money on Messenger, techcrunch.com
- Google+ Celebrates 5 Years Online, Search Engine Roundtable
- How to Get a Twitter Verification Badge, ignitevisibility.com
- How to Use Facebook Business Manager to Share Account Access, www.socialmediaexaminer.com
- So, does anybody want Twitter?, techcrunch.com
- Why Snapchat Is Launching a Magazine?, www.annhandley.com
- Why Some of Instagram's Most Popular Food Accounts Are Fleeing to Snapchat, www.adweek.com
Video
- Industry Out of Harmony With YouTube on Tracking of Copyrighted Music, www.wsj.com
- Is Video the Future of Small Business Marketing?, contently.com
- VidCon confessional: How real people feel about live video, digiday.com
- Why AOL's Brand Studio Is Focusing on 360 Video More Than Virtual Reality, www.adweek.com
Monday, June 27, 2016
How The Democrats' Leading Software Provider Is Planning To Win You Over
NGP VAN is unveiling some new features, including app updates that generate talking points tailored to voters' moods.
The next time a volunteer for Hillary Clinton or another Democratic candidate shows up at your door, they may know more about you than you ever imagined.
Watch This Magical Drone Footage of Castles Across Europe
Sorry, I still have a Game of Thrones hangover, so when I watch this beautiful drone footage that gives sweeping views of castles across Europe, I see the map of Westeros in the opening credits come alive. Some of these castles are in ruins, some are near rivers, some are on islets, some are embedded on the mountain side but all are impressive strongholds that hold so much history.
Can Entrepreneurship Fight Violent Extremism?
The seventh annual Global Entrepreneurship Summit met in Silicon Valley to promote startups as a counter to the nihilism of terrorism.
Back in 2009, soon after he entered the White House, President Obama traveled to Egypt to give his famous "Cairo speech." The new president pushed aside the aggressive rhetoric of the Bush years and pledged to start building bridges to the Arab and Muslim worlds. The United States wanted to improve mutual understanding between the two communities, Obama said. The West was not at war with Islam, the president continued-and further, wanted to collaborate with its adherents in fighting violent extremism.
Lazy Wolf Fails to Howl
Fuck, you guys. It's late in the day here on the East Coast, I just paid my credit card bill, and I have to go home and deal with the wasp nest I found in my living room this morning. But I'm not alone in my misery, and neither are you. Allow me to introduce you to a lazy ass wolf who sounds like Chewbacca after taking two hits of acid.
Marketing Day: What intent data means for marketers, Facebook ads & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Bridging the gaps in the Google My Business API
Jun 27, 2016 by Brian Smith
Each update to the Google My Business API makes life easier for those of us managing locations at scale, but columnist Brian Smith notes that gaps in the automation process have yet to be addressed. - Enterprise Local Marketing Automation Platforms: A Marketer's Guide – Updated for 2016
Jun 27, 2016 by Digital Marketing Depot
Marketing Land and Digital Marketing Depot have published the third edition of “Enterprise Local Marketing Automation Platforms: A Marketer's Guide.” This MarTech Intelligence Report examines the market for local marketing automation software platforms and the considerations involved in implementation. - What does intent data mean for the data-driven marketer?
Jun 27, 2016 by Sean Zinsmeister
Columnist Sean Zinsmeister takes a deep dive into intent data, explaining how you can use it to increase your predictive power and revenue. - The “meta” content formatting cheat sheet guide
Jun 27, 2016 by Quinn Whissen
Columnist Quinn Whissen offers guidelines on how to format your online articles to help you decrease your editing time, improve the quality of your content and better optimize it for search. - MarTech Landscape: What are Creative Management Platforms (CMPs) and Dynamic Creative Optimization (DCO)?
Jun 27, 2016 by Barry Levine
Both employ computer-assisted techniques to address zillions of programmatic ad targets, but they do it differently. - How to run a conversion-focused Facebook Ads campaign
Jun 27, 2016 by Khalid Saleh
How do you create a successful Facebook ad campaign? Columnist Khalid Saleh offers four conversion tips to help you increase leads and get the most out of Facebook.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Bing Ads' Lynne Kjolso talks growth after Yahoo, LinkedIn, voice search & quick wins
- Google clarifies Keyword Planner doesn't require an active campaign
- The right way to get dynamic with Google AdWords
- What's the best attribution model For PPC?
- Google facing likelihood of third antitrust complaint in Europe
- “Enterprise Local Marketing Automation Platforms: A Marketer's Guide” – Updated for 2016
- Beware of shady link schemes from black-hat SEOs
- Google's Sundeep Jain on the Expanded Text Ad rollout, device bidding, similar audiences & more
- Is selling SEO services getting harder or are SEOs just not good at it?
Online Marketing News From Around The Web:
Affiliate Marketing
- 5 Strategies to Activate (High-producing) Affiliates, www.practicalecommerce.com
- Understanding Affiliate Marketing Lingo (Glossary of Terms), sugarrae.com
Analytics
- 4 Must-Read Affiliate Marketing Reports, www.tune.com
- Viewable Cost Per View: The Ultimate Metric For Video Advertising, adexchanger.com
- Web Analytics Analysis: How to Find Problem Areas & A/B Test Ideas, conversionxl.com
Blogs & Blogging
- 10 Simple Editing Hacks For DIY Bloggers, www.jeffbullas.com
- How Bloggers Can Benefit From Google's Rich Answers, www.problogger.net
- Why Your Blog is Failing to Reach 1,000 Pageviews, www.searchenginejournal.com
Business Issues
- Google CEO Sundar Pichai's Quora account hacked, www.cnet.com
- Snapchat CEO Evan Spiegel Showed Up at Cannes to Meet With Advertisers After All, www.adweek.com
Content Marketing
- 7 Content Marketing Lessons From Rand Fishkin's Whiteboard Fridays, contentmarketinginstitute.com
- Top 5 Lead-Generating Ideas for Your Content Marketing, contentmarketinginstitute.com
- Want to Differentiate Your Content? Aim for Interaction, www.blogherald.com
Conversion Optimization
- 8 Methods That Work (And Those That Don't) For Conversion Optimization on Low-Traffic Websites, blog.crazyegg.com
Copywriting, Design & Usability
- Client Experience Design, www.smashingmagazine.com
- How Marketers Can Improve ROI on Customer Experience, adage.com
- Mapping Your DX Strategy, www.cmswire.com
- The Next Big Thing in User Experience, Part 1, www.uxmatters.com
Domaining
- Why Using the .Social Domain Can Help Your Customers Find Your Content, www.marketingprofs.com
E-Commerce
- 5 Psychological Barriers Stopping You From Upgrading Your Ecommerce Platform, company-enterprise.myshopify.com
- Amazon to Add Dozens of Brands to Dash Buttons, but Do Shoppers Want Them?, www.wsj.com
- eBay Hires Alyssa Cutright, Prepares for Post-PayPal World, smallbiztrends.com
- Ecommerce in the UK post-Brexit: Positives, negatives & opportunities, econsultancy.com
- Report: Brexit could put Amazon's U.K. growth on ice, www.retaildive.com
- Which is the Best Online Marketplace: Amazon, Etsy or Ebay?, smallbiztrends.com
Email Marketing
- 6 Ecommerce Email Marketing Campaigns for Q3 2016, www.practicalecommerce.com
- How The Entertainer uses personalised, dynamic email content, econsultancy.com
- Optimizing Email Open and Response Rates on Independence Day, www.martechadvisor.com
- Update Your Email Strategy With These 2016 Email Trends, smallbiztrends.com
General Internet Marketing
- 5 Steps to Boost B2B Marketing Productivity, www.convinceandconvert.com
- How Nation's Top 200 Marketers Are Honing Digital Strategies, adage.com
- How will Brexit impact digital businesses and marketers?, econsultancy.com
Internet Marketing Industry
- The Total Audience Report: Q1 2016, www.nielsen.com
- Twenga Solutions becomes a Google AdWords Premier SME Partner in the United Kingdom, www.twenga-solutions.com
MarTech
- 3 Ways to Embrace AI Advancements in Consumer-Facing Businesses, multichannelmerchant.com
- A new sales technology stack is coming, techcrunch.com
- How Chat Technology Can Make You a Personalization Pro, www.convinceandconvert.com
- To Reap Ad-Tech ROI, End-User Adoption Is The Secret Sauce, adexchanger.com
Mobile/Local Marketing
- 8 Mobile Marketing Trends You Can't Ignore, www.internetmarketingninjas.com
- Mobile app shops: Diversify or die, venturebeat.com
- Mobile commerce in review: Keeping it simple, www.mobilecommercedaily.com
- Six Eye-Opening Mobile Trends for 2016, smallbiztrends.com
- Survey: 28% of U.S. Adults Have Paid for an App or In-App Purchase, www.adweek.com
- The mobile publisher's perspective: Why we're still talking about transparency, venturebeat.com
Reputation Management
- Community Tips for Improving Your Online Reputation, smallbiztrends.com
Social Media
- 10 Ways to Use Snapchat for Business, www.socialmediaexaminer.com
- 3 Lessons From 16M+ Social Media Posts, www.searchenginejournal.com
- 5 Ways to Become a Better Social Marketer Today, simplymeasured.com
- 8-Second Pitch: What Snapchat, Twitter and Your Marketing Approach Should Have in Common, www.silverpop.com
- All of Facebook's Ad Targeting Options (in One Epic Infographic), www.wordstream.com
- Facebook Engagement Audiences: More Ways to Retarget, 3qdigital.com
- Facebook launches human-curated Featured Events list, techcrunch.com
- Facebook Marketing Partners Specialty Showcase: Community Management, www.facebook.com
- Facebook Testing New Pages Layout?, www.adweek.com
- How an Archive of the Internet Could Change History, www.nytimes.com
- How to Find Winning Instagram Trends For Your Content, www.newswhip.com
- How to Target Local Customers With Facebook Ads, www.socialmediaexaminer.com
- How To Use Images To Boost Engagement on Facebook, www.newswhip.com
- How To Use LinkedIn For Marketing, www.searchenginepeople.com
- How Twitter's Emoji Targeted Ads Might End Up Just Being Annoying, www.socialmediaexplorer.com
- Introducing #Stickers on Twitter, www.Twitter.com
- Social Media Tips for the Time-Starved Business Owner, blogs.constantcontact.com
- The Art of Starting a Real Conversation through Social Media, www.martechadvisor.com
- What's New on Facebook Business this Month, www.facebook.com
- Why People Share Content on Facebook, www.marketingprofs.com
Video
- Confessions of online video execs: 'We're all immature', digiday.com
- Facebook rolls out Slideshow movie-maker to compete with Google and Apple, techcrunch.com
- Google, Facebook quietly move toward automatic blocking of extremist videos, www.reuters.com
- New App Install Marketing Study: Video Creative Best Practices, www.adcolony.com
- The Vertical's First-Ever Live Draft Show Totals More Than 3.7 Million Total Views, yahoo.tumblr.com
- Tips for Adopting Virtual Reality in Your Business, smallbiztrends.com
- Will Facebook's $50 Million Gamble Pay Off?, contently.com
- YouTube Is Beefing Up Its Live Video Game to Compete With Facebook and Periscope, www.adweek.com
- YouTube Red Gets First High-Profile Original Series, adage.com
Student's photo campaign hits back at body image pressures from social media
LONDON - Social media plays a massive role in our daily lives. But, it can also add to the existing pressures we face, particularly when it comes to our bodies.
With Instagram filters, Photoshopped images and curated feeds, social media can feel like an onslaught of unattainable perfection.
Research suggests that too much time spent on Facebook can cause women to dislike their appearance, and can contribute to feelings of loneliness and depression.
But, one British student has created a campaign to fight against the pressures women face from social media, including pressures to lose weight or have cosmetic surgery. Read more...
Sunday, June 26, 2016
Your Boss Or Client Hates Your Work--Here's What To Do
Don't get defensive. Remember that minds can change, and it's in your power to change them. Here's how.
When someone criticizes what you've done, it's normal to get defensive. When it's a boss or client expressing displeasure with something you've poured lots of thought and energy into, it's even worse.
Literally Everything Just Happened on Game of Thrones
And I mean EVERYTHING. Tonight's season six finale may have contained more major developments than the previous nine episodes combined, and it's been a pretty damned exciting season! Let's discuss.
The Fascination With Self-Driving Cars Started Nearly 100 Years Ago
Last week, I spent a few days driving the new Mercedes-Benz E-Class
A Life-Saving Drone Takes Off In Rwanda
San Francisco's Zipline International reinvented the drone to distribute medical supplies in rural Africa.
The first company to start making drone deliveries at a high volume won't be Amazon or DHL, but a startup sending medical supplies to hospitals throughout Rwanda.
Why scientists think your social media posts can help prevent suicide
Take a moment to look at your emoji keyboard. Scroll through the angry face, ghost, stiletto, doughnut, flashlight and cigarette until you reach the hearts.
There it is: love. Amid the mundane and humorous, those vibrant, colorful little shapes can easily become a rapid-fire display of affection to a friend, parent or partner. But notice, too, the broken and blue hearts, and their restrained reminders of sadness, loneliness or grief.
It turns out that these little characters are more important than we could imagine. Linguists, psychologists and computer scientists are discovering that what we collectively share on social media, and when, can signal information about our mental health. Some of these researchers believe machine learning, algorithms and mathematical analysis can give health care providers tools to help solve one of our most intractable public health epidemics: suicide. Read more...
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